Get Stripped: Virgin America, V Australia and Black Star Beer Team Up to Present the Official Party of the 3rd Annual Sunset Strip Music Festival

Get Stripped: Virgin America, V Australia and Black Star Beer Team Up to Present the Official Party of the 3rd Annual Sunset Strip Music Festival

Friday, August 27, 2010

WHAT: Virgin America, the award-winning California-based airline and official airline of the Sunset Strip Music Festival (SSMF) for the third year in a row, has teamed up with V Australia and Black Star Beer to host the official party of the festival at the Andaz West Hollywood during the festival weekend (August 26 - 28).

Celebrating the vibrant musical legacy of The Sunset Strip, this year's SSMF will showcase a number of the Strip's most legendary clubs and bands. Clubs participating in the festivities during the three-day festival running from August 26 through August 28, include The Roxy Theater, House of Blues, The Cat Club, Whisky A-Go-Go, Key Club and The Viper Room. Sunset Boulevard will also be closed to traffic between San Vincente Boulevard and Doheny Drive for the street festival on Saturday, August 28 where headlining acts The Smashing Pumpkins, Slash and friends featuring Myles Kennedy and Fergie, and Common amongst others will perform.

Virgin America is the music fan's airline and has the largest in-flight entertainment library in the domestic skies. In addition to a 30+ film library, live TV and video games at every seat Red(TM) features music videos and more than 3,000 MP3s and allows guests to create their own playlists in-flight.

More information regarding the Sunset Strip Music Festival can be found at www.sunsetstripmusicfestival.com

WHEN: FRIDAY, AUGUST 27th

WHERE: Andaz West Hollywood
8401 Sunset Boulevard in West Hollywood, California

Please RSVP no later than August 25th to
RSVP: patricia.condon@virginamerica.com

Media should arrive for check-in and set up at 7:30 p.m.
RED CARPET: and report to the media check-in desk.

KEY VISUALS: Celebrity Guests including:
-- Slash (Solo artist, Guns N' Roses)
-- Kristin Cavallari (The Hills)
-- Lo Bosworth (The Hills)
-- Stephanie Pratt (The Hills)
-- Jim Parrack ("Hoyt" on True Blood)
-- Harry Shum, Jr. (Glee)
-- Amber Lancaster (Hard Times of RJ Berger)
-- Katrina Bowden (30 Rock)
-- Spencer Grammer (Greek)
-- Clifton Collins, Jr. (Extract)

Media Contact: Patricia Condon (650) 906-8147 / patricia.condon@virginamerica.com

About V Australia and Virgin Blue: V Australia www.vaustralia.com.au is a three class boutique style airline offering the acclaimed service for which the Virgin Blue Group is renowned and a unique Australian style. On board the airline's brand new 361-seat 777-300ER aircraft, configuration includes Business Class cabin with 33 fully lie-flat beds, Premium Economy with 40 International Club seats and 288 International Economy seats. All cabins offer the Red, state‐of-the-art personal seat back entertainment, seat to seat 'chat' or competition connectivity. The airline also has two in-flight bars, mood lighting including twilight and sunset, bathrooms with piped music including a "ladies only" bathroom and other touches of Australiana from salt and pepper shakers to hidden wallpaper murals. V Australia is a part of the Virgin Blue Group of Airlines. The Australian-based airline group also includes Virgin Blue, second largest carrier in Australia www.virginblue.com.au and short haul international airlines Pacific Blue www.flypacificblue.com Polynesian Blue. Together they operate a fleet comprising of 80 modern Boeing 737-NG's, Boeing 777 and Embraer E-Jet aircraft flying to 28 Australian and 13 international destinations in the South Pacific and Southeast Asia.

About Virgin America: Headquartered in California and launched in 2007, Virgin America is one of the fastest growing new U.S. airlines of all time and currently employs over 1600 people. Virgin America offers guests attractive fares and a host of innovative features aimed at reinventing air travel. The airline's base of operations is San Francisco International Airport's modern International Terminal. The airline's new aircraft offer interactive in-flight entertainment systems and power outlets near every seat for electronic gear. Virgin America was the first airline to offer in-flight internet service on every flight and hosts the largest in-flight entertainment library in the North American skies via its touch-screen Red(TM) seatback platform. In addition to a 30-film library including Oscar winners, foreign language films and Hollywood blockbusters, Red features live TV, videogames, seat-to-seat chat, 3,000 MP3s, music videos, interactive Google maps and more. In just three years flying, Virgin America was named "Best Domestic Airline" in the Conde Nast Traveler 2008 and 2009 Readers' Choice Awards and "Best Domestic Airline" in Travel + Leisure's 2008, 2009 and 2010 World's Best Awards. For more: www.virginamerica.com

About Black Star Beer: Black Star Double Hopped Golden Lager was first brewed in Whitefish, Montana at the Great Northern Brewing Company in 1995. The beer was created by Minott Wessinger, a fifth generation brewer and great-great grandson of West Coast brewing pioneer Henry Weinhard. Black Star is a remarkably crisp and refreshing double-hopped (dry-hopped) lager with a distinctive, hoppy aroma and a rich, full-bodied flavor. In February 2010, Minott Wessinger and the Great Northern Brewing Company celebrated the 15th Anniversary of its first brewing. For more information, please visit blackstarbeer.com or facebook.com/blackstarbeer

About Sunset Strip Music Festival: The Sunset Strip Music Festival (SSMF) was created in 2008 to promote, preserve and perpetuate the legendary Sunset Strip music experience. The Sunset Strip Business Association is the managing member of the limited liability company, which owns the Sunset Strip Music Festival. SSMF 2010 is scheduled for Aug. 26-28 and includes a tribute event honoring legendary guitarist Slash, performances in the venues Thursday, Friday and Saturday nights as well as an all day street festival on Saturday, Aug. 28 featuring The Smashing Pumpkins, Slash with special guests Fergie and Myles Kennedy, Common, Kid Cudi, Travie McCoy, Semi Precious Weapons, Neon Trees, Steel Panther, Big B and more than 50 additional bands throughout the day. For more information, please visit www.sunsetstripmusicfestival.com.

(Logo: http://photos.prnewswire.com/prnh/20090123/VIRGINAMERICALOGO)
(Logo: http://www.newscom.com/cgi-bin/prnh/20090123/VIRGINAMERICALOGO)

/PRNewswire -- Aug. 19/

Photo: http://www.newscom.com/cgi-bin/prnh/20090123/VIRGINAMERICALOGO
AP Archive: http://photoarchive.ap.org/
http://photos.prnewswire.com/prnh/20090123/VIRGINAMERICALOGO
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Source: Virgin America

Web Site: http://www.virginamerica.com/

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