3LCD Maintains U.S. Market Share Leadership in Q2 2010

3LCD Maintains U.S. Market Share Leadership in Q2 2010

LOS ANGELES, Aug. 19 /PRNewswire/ -- 3LCD, the world's number one projection display technology, continued to show strong market share growth in the U.S. during the second quarter of 2010. According to the most recent data from Pacific Media Associates (PMA(1)), 3LCD remains the U.S. leader in the front projection market among traditional projector buyers - those seeking projectors touting 500 Lumens or more.

Leading the nearest competing technology by more than 12 points in the second quarter, 3LCD continues to build on its success in 2009, when the technology was the worldwide leader in the traditional projection market. 3LCD's continued growth in 2010 can be attributed in part to the launch of innovative new products.

"Our continued success in 2010 is yet another sign that our U.S. customers increasingly ask for and trust 3LCD technology for their projection needs," said Rina Bhuva, senior strategic marketing manager, 3LCD. "With the support of our manufacturers, 3LCD consistently delivers reliable and innovative technology, and we're excited to see what lies ahead for the rest of the year."

Capitalizing on more than 20 years of experience in the projection industry, 3LCD delivers dependable projection technology with innovative features and advantages that set 3LCD apart from the competition, including:

-- 3-Chip Optical Engine: All 3LCD projectors use a 3-chip optical
engine to deliver incredibly bright, true-to-life color.
-- High Color Light Output: 3LCD projectors deliver high Color and White
Light Output so images, video and text always look their very best.
-- No Color Wheel: 3LCD projectors do not rely on a spinning color wheel
to produce color and do not suffer from "the rainbow effect" or "color
break-up."
-- Road-Tested Reliability: 3LCD technology is the #1 projection
technology and has consistently been the choice of users who demand
long-life performance and reliability.
-- Energy Efficient Light Engine: The light engine in 3LCD projectors
efficiently uses available lamp light to create stunning images,
projecting 25% more brightness per watt of electricity, compared to
the leading competitor(2).

For more information about 3LCD technology and the wide variety of products and leading manufacturers that use it, visit www.3LCD.com.

About 3LCD Technology

3LCD is the world's leading projection technology, delivering unbelievably bright and natural color, amazing detail and road-tested reliability. Using an advanced, 3-chip optical engine, 3LCD offers full-time color for brilliant quality images without the possibility of color break-up. 3LCD is based on LCD technology, which is used by leading manufacturers worldwide for the ultimate viewing experience in flat panel TVs and projectors. To find out why more users choose 3LCD than all other projection technologies combined and to get the latest list of leading companies offering 3LCD technology in their products, visit the 3LCD website at http://www.3lcd.com/.

(1) Data source: U.S. market research company, "Pacific Media Associates" (2Q 2010)

(2) Data source: ProjectorCentral.com Jan 2010. Average of 910 shipping models for which the manufacturers provided lumens and total power data, all resolutions and brightness levels. Energy efficiency was measured as wattage per lumen.

Source: 3LCD

CONTACT: Kari Ramsey of Zeno Group, +1-310-566-2287,
kari.ramsey@zenogroup.com

Web Site: http://www.3lcd.com/

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