Bullseye: Outdoor Channel & Horton Archery Take a Shot at Sunday Afternoons

Bullseye: Outdoor Channel & Horton Archery Take a Shot at Sunday Afternoons

"Hunt Masters Sundays by Horton Archery" to Feature Three Non-Stop Hours of Bowhunting and Outdoor Adventures

TEMECULA, Calif., Aug. 30 /PRNewswire/ -- Outdoor Channel (NASDAQ:OUTD), America's Leader in Outdoor TV, today announced that Horton Archery, a leading manufacturer of high-performance hunting crossbows and related accessories, will serve as the charter sponsor of the network's new Sunday afternoon programming block. Featuring premier bowhunting and outdoor superstars like Michael Waddell, Ralph and Vicki Cianciarulo, Don and Kandi Kisky, and Jackie Bushman, "Hunt Masters Sundays by Horton Archery" airs between 12:00 p.m. - 3:00 p.m. EST.

Six Outdoor Channel shows are presented as part of the three-hour branded Horton Archery block: "Archer's Choice," "Bass Pro Shops King of Bucks," "Bass Pro Shops Next Generation," "Bone Collector," "The Jackie Bushman Show" and "Whitetail Freaks."

"Outdoor Channel's partnership with Horton Archery reflects our aligned core mission to educate and engage outdoor enthusiasts. This sponsorship provides a strong identity for our Sunday block, showcases our popular original programming and top talent, and exposes audiences to the exciting sport of archery," said Tom Hornish, COO at Outdoor Channel.

Horton Archery, a company rich in legendary quality and pioneering innovation for over five decades, offers a diverse lineup with an impressive mix of industry-advancing bows and accessories that maximize proven technologies and introduce exciting new innovations. However, at Horton it is more than just designing great products. In fact, Horton prides itself in partnering with state wildlife agencies to convey the relevance and importance of crossbow hunting as a viable and effective tool not only for sound wildlife management, but also for hunter recruitment and retention. Horton crossbows and accessories allow archers of all ages to extend their season and enjoy more time afield with family and friends. They're also directly responsible for leveling the playing field for young and elderly hunters, and bolstering the numbers of both who can now partake in our great sport with renewed enjoyment and success.

"Horton Archery is on the cutting edge of crossbow technology, and teaming up with Outdoor Channel, America's Leader in Outdoor TV, is a natural partnership for us," said Gregg Ritz, CEO, Horton Archery. "The 'Hunt Masters Sundays' block allows us to reach to an elite, hunting-savvy audience and we look forward to a mutually beneficial working relationship."

Out in the field, hunters only get one shot, so it better count. And for Sunday afternoons, "Hunt Masters Sundays by Horton Archery" is the ultimate destination - only on Outdoor Channel.

About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America's leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America's leading and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit http://www.outdoorchannel.com/.

About Horton Archery, LLC

Horton Archery, headquartered in Kent, Ohio, is a leading designer, manufacturer, and marketer of crossbows and archery accessories under the Horton brand. For more information, log on to www.crossbow.com.

Source: Outdoor Channel Holdings, Inc.

CONTACT: Tom Hornish, Chief Operating Officer, Outdoor Channel Holdings,
Inc., +1-951-699-6991, ext. 104, thornish@outdoorchannel.com; or Media: Nancy
Zakhary, Brainerd Communicators, Inc., +1-212-986-6667, nancy@braincomm.com

Web Site: http://www.outdoorchannel.com/

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