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Wednesday, August 18, 2010

Azteca America Hosts Top Clients and Agencies at Mexico City Studio Crawl

Azteca America Hosts Top Clients and Agencies at Mexico City Studio Crawl

LOS ANGELES, Aug. 18 /PRNewswire/ -- Azteca America is pleased to share the success of a recent crawl of its studios in Mexico City for top Los Angeles clients and agencies.

The four-day event was held to present Azteca America network and spot, Azteca 54 Los Angeles and Una Vez Mas clients with a behind-the-scenes look at TV Azteca production facilities as well as strategies to continue distribution and audience growth.

Hosted by Azteca America COO Martin Breidsprecher, Azteca America President of Sales Bob Turner and Azteca Stations Director Jorge Jaidar, the event included over 40 attendees from agencies and clients such as: MDM, Walker Advertising, La Curacao, Pink Hippo Marketing, SMM, Accent Marketing, Meruelo Group, Innoventions Int'l, Inova, Conill Advertising, Acento, Gold Mountain Media and Eye Masters.

Clients participated in a special briefing on programming strategy going forward, as well as unique product placement opportunities, not to mention the filming of Azteca America productions such as Ventaneando America and Laura de Todos. They were also presented with targeted information about Azteca America parent group Grupo Salinas from Azteca America Chairman Luis J. Echarte.

"It's important for our clients to get a first-hand look at the extensive production facilities of the second-largest producer of Spanish-language television content in the world," said Jorge Jaidar.

"We look forward to similar events throughout the year as effective outreach, offering the individual client support that we are known for," said Bob Turner.

About Azteca America

Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. Azteca America operates in 70 markets nationwide, and can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.

Press Contact:
Daniel McCosh
011-5255-1720-0059
dmccosh@gruposalinas.com


Source: Azteca America; Azteca Stations

CONTACT: Daniel McCosh, Grupo Salinas, +011-5255-1720-0059,
dmccosh@gruposalinas.com


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