Aflac Duck Feels the Heat in New TV Commercial

Aflac Duck Feels the Heat in New TV Commercial

New Ad Featuring Famous TV Chef Guy Fieri Follows Perfect Recipe to Educate Consumers

COLUMBUS, Ga., Aug. 16 /PRNewswire-FirstCall/ -- Aflac, the company that pays cash benefits to policyholders fast when they are sick or hurt, unveiled a new television commercial today called "Spicy." The 30-second ad features the renowned Aflac Duck and charismatic television star and chef, Guy Fieri, grilling up a new message to educate consumers about Aflac and its products. Fieri, the extroverted host of NBC's Minute to Win It and Food Network's Guy's Big Bite and Diners, Drive-ins and Dives, explains in 10 seconds how Aflac pays policyholders cash for the things that major medical insurance doesn't cover, like rent, car payments and groceries.

"As Americans transition from summer barbeques to football tailgates, 'Spicy' serves up the right message at the right time," Aflac Senior Vice President and Chief Marketing Officer Jeff Charney said. "Guy Fieri is on fire; he's relevant, and he has the charisma to educate consumers about Aflac and our products while sharing the screen with one of the world's most popular icons -- the Aflac Duck."

In "Spicy," Fieri is seen grilling kabobs while helping define Aflac's products by explaining how the company helps protect policyholders when they have encountered an unexpected accident or illness. When the impetuous Aflac Duck sneaks a red-hot pepper from the grill he gets more than he bargained for as chaos ensues.

"Working with the Aflac Duck to tell America how Aflac pays policyholders fast is enough to make anyone's hair stand up," Fieri joked. "But this commercial has a serious message about how Aflac policies can be a key ingredient to anyone's financial plan."

"Spicy" is the 51st television commercial starring the Aflac Duck and will air through November 2010. It will debut August 16 on various broadcast and cable television networks.

View the latest Aflac television commercial, "Spicy" at www.aflac.com.

About Aflac

When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For 55 years, Aflac products have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one insurance company in terms of individual insurance policies in force. Aflac insurance products provide protection to more than 50 million people worldwide. Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies for four consecutive years and has been named by the Reputation Institute as the Most Reputable Company in the Global Insurance Industry for two consecutive years. In 2010, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the twelfth consecutive year. In addition, Fortune magazine ranked Aflac No. 1 on its global list of the Most Admired Companies in the Life and Health Insurance category. And Aflac has been named by Forbes magazine as America's Best-Managed Company in the Insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

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Media Contacts: Analyst and Investment Contact:
Laura Kane Kenneth S. Janke Jr.
Aflac Incorporated Aflac Incorporated
1.800.235.2667, Option 3; Fax:
706.596.3493 706.324.6330
lkane@aflac.comkjanke@aflac.com

Jon A. Sullivan
Aflac Incorporated
706.763.4813
jsullivan@aflac.com

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PRN Photo Desk, photodesk@prnewswire.com
http://photos.prnewswire.com/prnh/20100816/CL50572
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Source: Aflac

CONTACT: Media - Laura Kane, Aflac Incorporated, +1-706-596-3493,
lkane@aflac.com, or Jon A. Sullivan, Aflac Incorporated, +1-706-763-4813,
jsullivan@aflac.com; or Analyst and Investment Contact - Kenneth S. Janke Jr.,
Aflac Incorporated, +1-800-235-2667, Option 3; Fax: +1-706-324-6330,
kjanke@aflac.com

Web Site: http://www.aflac.com/

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