Actress Sofia Vergara Gets Red Carpet Ready - Suave Style

Actress Sofia Vergara Gets Red Carpet Ready - Suave Style

Professional Hair Care Brand Asks America to Vote for her Award Show Hairstyle

CHICAGO, Aug. 16 /PRNewswire/ -- Tinseltown is abuzz with award predictions and fashion forecasts for the upcoming award show honoring television's hottest stars. The biggest winners are often the must-have looks revealed on the red carpet - and sure to turn heads this year is nominee Sofia Vergara of ABC's "Modern Family." Known for stealing the spotlight with her glamorous style and beautiful locks, Sofia is teaming up with hair care brand Suave Professionals®, known for salon-quality performance, to let America choose her red carpet hairstyle for the evening - and is taking one lucky person along for the ride.

"Like the Look" for a Chance to Win

Sofia is asking America to vote for the hairstyle that Suave Professionals Celebrity Hairstylist, Jenny Cho, should create for her to strut down the red carpet (and possibly the award show stage!). Starting on August 16, fans can visit www.Facebook.com/SuaveBeauty to review the three hairstyles in the running for the superstar's exciting night and "Like the Look" that is their favorite. On the same site, viewers can also learn how to recreate Sofia's fabulous styles by checking out step-by-step videos featuring "the making" of each look created by Jenny Cho with the Suave Professionals hair care line. After voting on their favorite, visitors are automatically entered to win* a red carpet "swag bag" - and the chance to attend this year's television awards show for a day of VIP pampering, glitz and glam, just like Sofia herself.

"One of my secrets for gorgeous hair on the red carpet is the Suave Professionals line - it's trusted by professional hairstylists because the products provide true salon-quality performance," says Sofia. "In fact, I have so much confidence in the products that I know any of the three looks America chooses will be fabulous!" Sofia's entire award show look - the dress and the Suave Professionals products used to create the winning look - will be auctioned by the Clothes Off Our Back Foundation (www.clothesoffourback.org/suave) to benefit children's charities across the globe. Be sure to tune in for the big night on Sunday, August 29 where Sofia will reveal America's winning hairstyle as she walks the red carpet. Plus, visit Facebook.com/SuaveBeauty for photos of the winning look along with post-award show commentary on the red carpet hairstyles from The Suave Professionals hairstylists.

From Awards Night to Your Night Out

Jenny Cho, one of Hollywood's most sought-after celebrity stylists and a Suave Professionals stylist, created the three "nominees" for Sofia's award show hair, and once America awards the winning look, she'll recreate it for the star-studded show. With high-profile celebrity clients and top editorial credits, Jenny's versatility and innovative technique has made her one of the most successful hairstylists in Hollywood with a long list of celebrity clientele.

"Red carpet styles have always inspired everyday women - dresses are recreated, jewelry looks imitated and hairstyles mimicked," says Jenny. "And celebrities aren't the only ones who can achieve fabulous red carpet hair - all it takes are a few secrets from the pros and salon quality products, like Suave Professionals." Women everywhere can learn how to create all the red carpet looks at home with step-by-step instructional videos from Jenny on Facebook.com/SuaveBeauty. Additionally, for specific hair questions, people can go to Suave.com/AskTheProfessionals, which features how-to styling videos and tailored advice from professional stylists.

Trust the Professionals

The salon-quality performance of the Suave Professionals line has surprised professional stylists nationwide.(1) Each of the line's carefully formulated products is salon-proven to work as well as salon brands. Suave Professionals has a range of shampoos, conditioners and styling aids to satisfy nearly every hair need, including ones infused with natural ingredients like Almond & Shea Butter, Rosemary Mint or Aloe & Ginseng. Suave Professionals can be found in most retailer locations throughout the US.

For more information on Suave visit Suave.com and for hair advice from a professional stylist visit Suave.com/AskTheProfessionals. "Like" Suave Beauty on Facebook and follow @SuaveBeauty on Twitter for the latest information on Suave, hair tips and news from The Suave Professionals.

About Unilever North America

Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America - generating nearly $10 billion in sales in 2009. For more information, visit www.unileverusa.com.

(1) About the 1,000 Stylists Survey

Results are from a survey of 1,007 Hair Stylists in the U.S., conducted between November 24, 2009 and January 7, 2010, by KRC Research on behalf of Suave. Interviews were conducted both online (843) and by telephone (164). Specifically, 59% said the products worked as well as what they use in their salons, and 11% said the products worked better than what they use in their salon.

*About the "Like the Look" Sweepstakes

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of the fifty (50) U.S. states and D.C., who are 18 years of age or older. Void where prohibited by law. Begins 8/16/10 at 12 a.m. ET and ends 8/22/10 at 11:59 p.m. ET. For Official Rules, which govern, visit www.suave.com. Sponsor: Conopco, Inc. d/b/a Unilever.

Source: Suave Professionals

CONTACT: Heather Mitchell of Unilever, +1-201-894-4652,
heather.mitchell@unilever.com; or Sara Ellison of Weber Shandwick,
+1-312-988-2347, sellison@webershandwick.com, for Suave Professionals

Web Site: http://www.unileverusa.com/
http://www.suave.com/

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