Rentrak's StationView Essentials Local TV Measurement Service Expands Into Sixth Market

Rentrak's StationView Essentials Local TV Measurement Service Expands Into Sixth Market

--CBS Affiliate in Fort Myers, Florida Subscribes to Rentrak's Largest Commercially Available Viewing Database--

PORTLAND, Ore., April 13 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced an agreement with CBS-affiliate WINK-TV in Fort Myers, Florida to utilize Rentrak's StationView Essentials system. The agreement will provide the station with the ability to approach advertisers and agencies with deeper and more precise local market viewing insights.

Rentrak's StationView Essentials service introduces local TV stations to a new television currency based on the largest commercially available database of TV viewing. Using American's largest database of televisions allows for more stable ratings and improved measurement analytics in order to more accurately report on the value proposition of local programming.

"Only Rentrak can provide WINK-TV with the granular detail derived from a massive database of TV viewing that will allow for the targeting of audiences specific to the South West Florida market which will increase our programming and advertising efficiencies," said Wayne Simons, general manager and vice president, Fort Myers Broadcasting.

About StationView Essentials

Developed with industry input and by Rentrak's television station advisory board comprised of local television station operators and local station research professionals, StationView Essentials offers metrics that enhance the ability of subscribers to understand viewer involvement and viewing habits in local markets. Subscribers receive live granular station and telecast level reporting, including cable network performance detail as well as Audience Duplication, Retention and News Analysis information.

About Rentrak Corporation

Rentrak Corporation (NASDAQ:RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, France, Germany, Mexico, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts for Rentrak:
Rogers & Cowan
Sallie Olmsted / Amanda Bialek
(310) 854-8124 / (310) 854-8151
solmsted@rogersandcowan.com / abialek@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bialek, +1-310-854-8151, abialek@rogersandcowan.com, both of Rogers
& Cowan

Web Site: http://www.rentrak.com/

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