Eutelsat Teams With General Satellite and St

Petersburg's Mariinsky Theatre for a Premiere 3DTV

Satellite Transmission to New-Generation TV Displays
MIME-Version: 1.0
Content-Type: multipart/mixed;
boundary="----=_Part_174882_147138443.1271263094735"

------=_Part_174882_147138443.1271263094735
Content-Type: text/plain; charset=ISO-8859-1
Content-Transfer-Encoding: 7bit

Eutelsat Teams With General Satellite and St Petersburg's Mariinsky Theatre for a Premiere 3DTV Satellite Transmission to New-Generation TV Displays

General Satellite to Supply up to 500 Hours of 3D Content for Eutelsat's All-3D Satellite Channel on EUROBIRD(TM) 9A

PARIS, April 14, 2010/PRNewswire-FirstCall/ -- In a new display of how 3D is rapidly redefining the viewing experience,
Eutelsat Communications (Euronext Paris: ETL) is teaming with Russia's
General Satellite Corporation and the Mariinsky Theatre for a satellite
transmission on 15 April from St. Petersburg of an exceptional sequence of
classical ballet performances by leading Russian dancers. The 3D content will
be received live in Moscow and Paris and displayed for the first time on
Samsung's first generation of Full HD 3D TV sets.

This European premiere of satellite-delivered 3D content to TV displays
will be transmitted on Eutelsat's All-3D channel on the EUROBIRD(TM) 9A
satellite. Launched over one year ago, this first All-3D channel for Europe
has enabled Eutelsat to collaborate with industry leaders in the burgeoning
3D market, including Samsung, Sony, Hyundai, Sensio, France Televisions, SKY
Italia, Ciel Ecran and OpenSky.

In an agreement announced today between Eutelsat and General Satellite,
up to 500 hours of 3D content produced by General Satellite will further
enrich the line up of Eutelsat's All-3D channel. General Satellite is already
Russia's leading supplier of HD content for the Platforma HD package
broadcast across European parts of Russia via EUROBIRD(TM) 9A.

The dance sequences in St Petersburg will be filmed in 3D (two video
signals and one audio signal), mixed, encoded and uplinked to Eutelsat
satellite capacity from an SNG truck at the Mariinsky Theatre. The live
signal will be delivered to six Samsung 3D Ready 55" displays via a standard
HD set-top-box produced by General Satellite. Viewers will watch the ballet
sequences using Samsung Active glasses to show the lifelike depth and colour
clarity that is now possible in consumer homes.

Commenting on the premiere 3DTV transmission, Michel de Rosen Eutelsat
CEO said "Coming only three weeks after the remarkable 3D broadcast to
cinemas in France of the Six Nations rugby match between France and England,
this premiere satellite-delivered 3DTV display will be a new landmark in the
rapidly emerging market for transmitting premium 3D content. Eutelsat has
been the trailblazing satellite partner in this transformation. Since content
will always be king, we are delighted to conclude the agreement for 3D
content with General Satellite that will enrich the programming on our unique
All-3D channel on EUROBIRD(TM) 9A."

Andrey Tkachenko, Chairman of General Satellite Corporation added "This
live ballet transmission marks a brand new step in General Satellite's
European ambitions for 3D, in close technical partnership with Eutelsat.
Viewers with the appropriate equipment can now watch high-quality 3D content
broadcast by General Satellite and Eutelsat from the EUROBIRDTM 9A
satellite."

The 3D broadcast of the evening of ballet is part of the Mariinsky
Theatre's strategy to promote the use of the latest communications
technologies in the theatre's artistic endeavours.

About Eutelsat Communications

Eutelsat Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is
the holding company of Eutelsat S.A.. With capacity commercialised on 26
satellites that provide coverage over the entire European continent, as well
as the Middle East, Africa, India and significant parts of Asia and the
Americas, Eutelsat is one of the world's three leading satellite operators in
terms of revenues. At 31 December 2009, Eutelsat's satellites were
broadcasting more than 3,400 television channels and close to 1,100 radio
stations. More than 1,000 channels broadcast via its HOT BIRD(TM) video
neighbourhood at 13 degrees East which serves over 123 million cable and
satellite homes in Europe, the Middle East and North Africa. The Group's
satellites also serve a wide range of fixed and mobile telecommunications
services, TV contribution markets, corporate networks, and broadband markets
for Internet Service Providers and for transport, maritime and in-flight
markets. Eutelsat's broadband subsidiary, Skylogic, markets and operates
services through teleports in France and Italy that serve enterprises, local
communities, government agencies and aid organisations in Europe, Africa,
Asia and the Americas. Headquartered in Paris, Eutelsat and its subsidiaries
employ 635 employees from 27 countries.

http://www.eutelsat.com

General Satellite Corporation is a Russian research company, presenting
at domestic and international market the hi-tech radio-electronic equipment
developments, which specifications meet the highest standards. Reliability
and professionalism through many years of successful activity enabled the
company to take the leading place in telecommunications business community of
Russia. On February 2010 General Satellite Corporation together with Samsung
Electronics (South Korea) started the first in Russia and Eastern Europe
joint broadcasting of 3D-channels. Already in the end of 2010 it is expected
that 3D-channels will be offering a wide range of TV programs, including
movies, entertainment shows and sport.

General Satellite Corporation Press contacts
Serguei Orlov
General Satellite Corporation
+7-911-000-32-70
orlov@spb.gs.ru

http://www.general-satellite.ru/

Oksana Tokranova
Mariinsky theatre
Tel: +7-812-714-41-64
http://www.mariinsky.ru
kranova@mariinsky.ru

Eutelsat Press Contacts
Vanessa O'Connor
Tel.:+33(0)1-53-98-37-91
voconnor@eutelsat.fr

Frederique Gautier
Tel.:+33(0)1-53-98-37-91
fgautier@eutelsat.fr

Investor Relations Contact:
Lisa Sanders Finas
Tel.: +33(0)1-53-98-30-92
investors@eutelsat-communications.com

Source: Eutelsat Communications

General Satellite Corporation Press contacts: Serguei Orlov, General Satellite Corporation, +7-911-000-32-70, orlov@spb.gs.ru; Oksana Tokranova: Mariinsky theatre, Tel: + 7-812-714-41-64, kranova@mariinsky.ru; Eutelsat Press Contacts: Vanessa O'Connor, Tel.:+33(0)1-53-98-37-91, voconnor@eutelsat.fr; Frederique Gautier, Tel.:+33(0)1-53-98-37-91, fgautier@eutelsat.fr; Investor Relations Contact: Lisa Sanders Finas, Tel.: +33(0)1-53-98-30-92, investors@eutelsat-communications.com

-------
Profile: intent
------=_Part_174882_147138443.1271263094735--