Avon Taps Award-Winning Singer/Songwriter Keri Hilson to Serve as the Face of Imari and Avon Color

Avon Taps Award-Winning Singer/Songwriter Keri Hilson to Serve as the Face of Imari and Avon Color

NEW YORK, April 14 /PRNewswire-FirstCall/ -- Avon Products, Inc. (NYSE: AVP) today announced a partnership with award-winning singer/songwriter Keri Hilson, the talent behind the chart-topping Gold certified album "In A Perfect World..." Hilson will serve as the face of Imari, Imari Seduction and Avon's flagship Color brand. Tapped for her magnetic appeal, singular talent and classic beauty, Hilson represents the modern Avon woman.

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"I'm so excited and honored to be Avon's newest face," says Hilson. "Avon has always been dedicated to empowering women through beauty. I've always strived to do the same with my music. To be a part of that experience means a tremendous amount to me."

"Keri embodies everything the Avon woman aspires to be -- beauty, grace, confidence and success," says Bob Briddon, Group Vice President, Marketing, Avon North America. "We are thrilled to have her on board as the face of Imari and our Color collection."

Hilson will appear in the pages of Avon's brochure for Imari beginning in August 2010 and for Color throughout the remainder of the year. Her first official appearance on behalf of the brand will be performing at Avon's annual sales conference this month.

Hilson is the most recent star to join Avon's roster of celebrity partners, including Fergie, Courteney Cox, Patrick Dempsey, Zoe Saldana, Reese Witherspoon and Derek Jeter.

About Avon

Avon, the company for women, is a leading global beauty company, with over $8 billion in annual revenue. As the world's largest direct seller, Avon markets to women in well over 100 countries through over five million independent Avon Sales Representatives. Avon's product line includes beauty products, fashion jewelry and apparel, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Avon Solutions, Advance Techniques, Avon Naturals, Mark, and Avon Wellness. Learn more about Avon and its products at www.avon.com.

About Keri Hilson

Born in Decatur, Georgia, Keri Hilson was already arranging songs, cutting vocals and engineering sessions by the age of 18. After writing tracks, and vocally collaborating with many of today's hottest pop and hip hop artists, Hilson released "In A Perfect World..." in 2009. The album debuted at number one on the Billboard R&B/Hip Hop chart and secured the number four spot on Billboard's Top Album chart. The album earned Hilson multiple awards and nominations and solidified her status as a force to be reckoned with in the music industry. For more information please visit www.kerihilson.com

Photo: http://www.newscom.com/cgi-bin/prnh/20100414/MM85828
PRN Photo Desk, photodesk@prnewswire.comVideo: http://multivu.prnewswire.com/mnr/avon/42973
Source: Avon Products, Inc.

CONTACT: Claudia Shaum, Avon Products, Inc., +1-212-282-8195; or Lauren
Donner, Tractenberg & Co., +1-212-929-7979

Web Site: http://www.avon.com/

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