ERG Now Offering Hollywood and Independent Movies in

the Popular DivX(R) Format
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ERG Now Offering Hollywood and Independent Movies in the Popular DivX(R) Format

SAN DIEGO and SON, Netherlands, April 9, 2010/PRNewswire/ --

- Leading movie rental company in the Benelux enables consumers to watch
premium movies on millions of DivX Certified(R) devices

DivX, Inc. (Nasdaq: DIVX), a leading digital media company, and
Entertainment Retail Group (ERG), today announced the availability of
Hollywood and independent films in the popular DivX(R) format at ERG's
online storefront http://www.moviemaxonline.eu. The launch marks the first
download-to-own (DTO) offering of DivX movies available to consumers in the
Benelux. Consumers will be able to download movies directly in the DivX
format for viewing on a wide range of DivX Certified(R) devices.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081124/DIVXLOGO)

DivX technology is incorporated in more than 250 million DivX devices
that have shipped into the market worldwide from major consumer electronics
manufacturers, including DVD players, digital TVs, gaming consoles, Blu-ray
disc players, and portable DVD players. Consumers are free to transfer their
DivX movies via DVDs, USB drives, SD memory cards, and portable hard drives,
or stream content over a home network for playback on their registered DivX
Certified devices

ERG possesses a 65% market share in Belgium, Luxemburg and the
Netherlands with 440 Movie Max and Videoland retail outlets. By offering
films in the DivX format, ERG will benefit from the high consumer awareness
of DivX throughout the Benelux, where the Company's brand is widely
recognized.

The DivX format allows movies to be compressed to a fraction of their
original size while still maintaining excellent visual quality. Full length
movies can be quickly downloaded from the Internet and played on DivX
Certified devices via DVDs, USB thumbdrives, SD memory cards, and portable
hard-drives, or streamed directly over a home network using DLNA.

"We're pleased to bring movies in the DivX format to another region of
Europe, giving consumers in Belgium, Luxemburg and the Netherlands the
opportunity to enjoy films from top Hollywood and independent studios on the
DivX Certified devices they own," said Kevin Hell, Chief Executive Officer,
DivX, Inc. "Our relationship with ERG is an important step as we expand the
availability of premium content in the DivX format throughout Europe."

"DivX technology is synonymous with quality and portability," said Co
Mast, Chief Executive Officer, ERG. "The ability to deliver such a
high-quality viewing experience is one way in which we can differentiate our
product offering and compete successfully as we expand our business online."

Products that bear the DivX Certified logo have undergone a rigorous
testing program to ensure a high-quality DivX media experience, including
reliable video creation and playback, interoperability with other DivX
Certified devices and the visual quality users expect from DivX.

For more information about ERG visit http://www.e-r-g.eu.

For more information about DivX, visit http://www.divx.com.

About DivX

DivX, Inc. is a leading digital media company that enables consumers to
enjoy a high-quality video experience across any kind of device. DivX
creates, distributes and licenses digital video technologies that span the
"three screens" comprising today's consumer media environment-the PC, the
television and mobile devices. Over 250 million DivX devices have shipped
into the market from leading consumer electronics manufacturers. DivX also
offers content providers and publishers a complete solution for the
distribution of secure, high-quality digital video content. Driven by a
globally recognized brand and a passionate community of hundreds of millions
of consumers, DivX is simplifying the video experience to enable the digital
home.

About Entertainment Retail Group (ERG)

Since its beginnings in 1996, ERG expanded quickly to become the leading
movie rental place for the Benelux. Originally comprised of two retail
brands, "Movie MAX" and "Videoland", the company has recently launched an
online store.

Forward-Looking Statements

Statements in this press release that are not strictly historical in
nature constitute "forward-looking statements." Such statements include, but
are not limited to, statements regarding DivX's visibility within the
investment community and statements regarding the online availability of new
releases in the DivX format. Such forward-looking statements involve known
and unknown risks, uncertainties and other factors which may cause DivX's
actual results to be materially different from historical results or from any
results expressed or implied by such forward-looking statements. These
factors include, but are not limited to: the risk that customer use of DivX
technology may not grow as anticipated; the risk that anticipated market
opportunities may not materialize at expected levels, or at all; the risk
that the Company's activities may not result in the growth of profitable
revenue; risks and uncertainties related to the maintenance and strength of
the DivX brand; risks associated with DivX's ability to penetrate existing
and new markets; risks regarding the effects of competition; the risk of
DivX's dependence on its licensees and partners; risks that new releases may
not be available for download in the DivX format as quickly as anticipated,
if at all; risks related to the effect of intellectual property rights
claims; and other factors discussed in the "Risk Factors" section of DivX's
most recent report filed with the Securities and Exchange Commission. All
forward-looking statements are qualified in their entirety by this cautionary
statement. DivX is providing this information as of the date of this release
and does not undertake any obligation to update any forward-looking
statements contained in this release as a result of new information, future
events or otherwise.

Source: DivX, Inc.

Media, Jennifer Baumgartner, +1-503-901-5371, jbaumgartner@divxcorp.com, or Investors, Karen Fisher, +1-858-882-6415, kfisher@divxcorp.com, both of DivX, Inc.

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