CDSA Qualifies Kingston Technology as World's First Content Protection Certified Flash Memory Entertainment Provider

CDSA Qualifies Kingston Technology as World's First Content Protection Certified Flash Memory Entertainment Provider

FOUNTAIN VALLEY, Calif., April 6 /PRNewswire/ -- Kingston Technology Company, Inc., the independent world leader in memory products, today announced the completion of the Content Delivery and Storage Association's (CDSA) Content Protection and Security accreditation. Kingston® is the world's first Flash memory entertainment provider to successfully undergo this stringent international auditing process.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100402/LA80849LOGO)

The Content Protection and Security Standard was developed by a worldwide consortium of anti-piracy and security experts to address the evolving needs of today's physical and digital content delivery supply chains -- from content creation to post-production and replication through distribution. It is the result of over 10 years of in-the-field development at more than 100 sites worldwide and is supported by major content holders, including NBC Universal Pictures and Electronic Arts. CDSA's Content Protection and Security Standards program helps organizations to establish, implement, monitor, maintain and improve entertainment media and content security management processes and better protect intellectual property and related assets.

"Kingston's achievement of CDSA Content Protection and Security accreditation reflects the flexibility of our program to address the changing ways that content will be delivered to consumers in the years ahead," said Linda Dyson, worldwide director of CDSA's Anti-Piracy and Compliance Programs. "Kingston has demonstrated excellence in its content security approaches and execution, and we applaud their proactive leadership as one of the newest categories of content storage and delivery technologies."

"Kingston offers content providers a one-stop technology service that includes lower costs, shorter lead times and full supply-chain support," said John Ho, vice president, U.S. operations, Kingston. "CDSA certification aligns our manufacturing processes with industry standards in place at leading DVD, Blu-ray and CD manufacturers so that we can provide the same level of security and confidence to our content partners as we expand our content delivery services."

Kingston most recently released Sony Pictures Home Entertainment concert documentary "Michael Jackson's THIS IS IT" on a special limited-edition, serial-numbered Kingston DataTraveler® USB Flash drive. Kingston has also worked with Paramount Digital Entertainment to release "Star Trek" and both "Transformers" films on its USB Flash drives.

"Content holders are looking beyond the DVD and consumers are looking for a more portable option for content that takes up a lot less space," said Rick Webb, vice president, consumer markets group, Kingston. "Most netbooks do not have an optical drive, making our Flash memory solutions perfect vehicles for content delivery. Kingston views content as a way of adding value to our products and differentiates us from our competitors."

More than 24 new applicant facilities worldwide have applied for CDSA Content Protection since January 2010, evidence of growing acceptance of the program's value to content holders and its relevance to their service providers.

For more information visit www.cdsaonline.org or www.kingston.com.

About CDSA - Content Delivery and Storage Association

CDSA (formerly IRMA) is the international content protection association, advocating the innovative and responsible delivery and storage of entertainment, software and information content. Founded in 1970 at the beginning of the audiocassette, the association has worked on behalf of its member companies through the home video revolution and into today's digital delivery era. CDSA has assisted content holders and their supply chain partners to maintain the most responsible practices and policies for secure handling of intellectual property for home video, music, video games and business software.

For more information visit: www.cdsaonline.org.

About CDSA's Content Protection and Security Program

Through its ongoing research with renowned security practitioners, CDSA has pioneered the first internationally-accepted Content Protection and Security Standards Program for the industry. This structured and practical accreditation process assists organizations to systematically manage and address its security and piracy risks. The risk-based content security management standard and ongoing accreditation audit program focus on the security management of content - in all of its forms - across the entire supply chain.

About Kingston Technology Company, Inc.

Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Taiwan, China and sales representatives in the United States, Europe, Russia, Turkey, Ukraine, Australia, New Zealand, India, Taiwan, China, and Latin America. For more information, please call 800-337-8410 or visit www.kingston.com.

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

Photo: http://www.newscom.com/cgi-bin/prnh/20100402/LA80849LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Kingston Technology Company, Inc.

CONTACT: Linda Dyson of Content Delivery and Storage Association,
+1-404-349-9600, ldyson@cdsaonline.org; or David Leong of Kingston Technology,
Co. Inc., +1-714-438-1817, david_leong@kingston.com

Web Site: http://www.kingston.com/
http://www.cdsaonline.org/

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