Rentrak Announces Box Office Numbers for Weekend of December 18, 2009

Rentrak Announces Box Office Numbers for Weekend of December 18, 2009

LOS ANGELES, Dec. 20 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office numbers for the weekend period of December 18 through December 20, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, December 20, 2009 include:

Weekend
Rank Title Distributor Gross Cume Locations
---- ----- ----------- ------- ---- ---------

1 Avatar 20th Century
Fox 73,000,000 73,000,000 3452
2 The Princess and
the Frog Disney 12,224,000 44,755,772 3475
3 The Blind Side Warner Bros. 10,030,000 164,734,245 3407
4 Did You Hear About
The Morgans? Sony 7,000,000 7,000,000 2718
5 The Twilight Saga: Summit
New Moon Entertainment 4,370,000 274,560,721 3035
6 Invictus Warner Bros. 4,170,000 15,844,785 2125
7 Disney's A
Christmas Carol Disney 3,419,000 130,788,890 2070
8 Up In The Air Paramount 3,100,000 8,105,919 175
9 Brothers Lionsgate 2,630,000 22,090,741 2009
10 Old Dogs Disney 2,289,000 43,573,896 2630
11 2012 Sony 2,150,000 158,974,108 2242
12 Armored Sony 1,225,000 14,195,023 1538

Weekend of 12/18/09 to 12/20/09

© Rentrak Corporation 2009 - Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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