RealD Delivers Over 50% of Opening Weekend Domestic Gross for Twentieth Century Fox's AVATAR

RealD Delivers Over 50% of Opening Weekend Domestic Gross for Twentieth Century Fox's AVATAR

Nearly $40 Million in Box Office from RealD 3D-Equipped Locations

LOS ANGELES, Dec. 21 /PRNewswire/ -- In the largest theatrical 3D film release to date, RealD announced today that theatres equipped with RealD's market-leading 3D cinema technology brought in nearly $40 million of the total domestic box office generated by 20th Century Fox's AVATAR, which debuted at #1 during its opening weekend, earning more than $242.5 million worldwide. The box office generated in theatres with RealD technology accounted for over 50% of the total weekend's receipts.

"We congratulate our colleagues at 20th Century Fox on the tremendously successful release and spectacular campaign for AVATAR," said Michael V. Lewis, Chairman and CEO of RealD. "This landmark weekend with over half of the box office coming from RealD-equipped theatres demonstrates that audiences have both discovered and are becoming loyal fans of RealD's new generation of 3D."

By far the world's largest 3D cinema platform, RealD counts among its partners 19 of the world's top 20 exhibitors with an industry-leading 9,500 screens under contract and 4,800 screens installed in 48 countries with 300 exhibition partners.

AVATAR takes us to a spectacular world beyond imagination, where a reluctant hero embarks on an epic adventure, ultimately fighting to save the alien world he has learned to call home. James Cameron, the Oscar®-winning director of "Titanic," first conceived the film 15 years ago, when the means to realize his vision did not yet exist. Now, after four years of production, AVATAR, a live action film with a new generation of special effects, delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story.

AVATAR stars Sam Worthington, Zoe Saldana, Michelle Rodriguez, and Sigourney Weaver. The film is written by James Cameron and produced by Cameron and Jon Landau.

About RealD

RealD is the global leader in 3D technology for cinema, home and professional applications. RealD pioneered a revolution in cinema with its new generation 3D technology, which is deployed across the world's largest 3D platform. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of development behind its systems. RealD's mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.RealD.com

About Fox Filmed Entertainment

One of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures and Twentieth Century Fox Animation.

Source: RealD

CONTACT: Rick Heineman, +1-310-385-4020, rheineman@reald.com, or Kelly
Mullens, +1-310-477-4442, kkmullens@42west.net, both of RealD

Web Site: http://www.reald.com/

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