Cinavia Wins CONNECT's 2009 Most Innovative New Product Award

Cinavia Wins CONNECT's 2009 Most Innovative New Product Award

Verance's film and video content protection software selected by San Diego industry experts and business leaders as among most pioneering technologies

SAN DIEGO, Dec. 14 /PRNewswire/ -- Verance Corporation (http://www.verance.com/), a developer of solutions that track, manage and enhance the use of media content, was honored with the prestigious CONNECT 2009 Most Innovative New Product (MIP) Award in the Software category for Verance's content protection technology, Cinavia(TM).

(Logo: http://www.newscom.com/cgi-bin/prnh/20091214/LA25687LOGO)

CONNECT's MIP Awards recognize locally-developed, cutting-edge products covering a wide range of industries and have served as a benchmark for predicting San Diego's most successful emerging technologies. Award finalists were selected from approximately 100 entries representing a broad range of companies and Cinavia was chosen from four finalists in the Software category.

"We are honored to have Cinavia recognized as one of the most innovative products of the year by CONNECT," said Nil Shah, chief executive of Verance Corporation. "We are thankful to CONNECT for spotlighting the pioneering technologies that are being developed in our region. And we congratulate the other MIP finalists for their inspiring work to create technologies that solve critical problems and positively impact people's lives around the globe."

Cinavia employs Verance's proprietary audio watermarking technology to protect film and video content against unauthorized use. Cinavia has been adopted as a mandatory component for the Blu-ray Disc(TM) content protection architecture and has been licensed by Universal Studios, Sony Pictures Entertainment, Warner Bros. Entertainment and Twentieth Century Fox Film Corporation.

CONNECT MIP award recipients were selected through a rigorous screening process, including review by a committee of industry experts and a panel of judges made up of San Diego's business, civic and academic leaders.

Cinavia and other MIP Award winners were announced Friday, December 11th at the MIP Awards Luncheon, held at the Hilton La Jolla Torrey Pines, to an audience of more than 800 of San Diego's top executives, entrepreneurs, service providers and academics.

About Verance Corporation

Verance is a developer and licensor of technologies and solutions that track, manage and enhance the use of media content. Verance holds an extensive portfolio of proven audio watermarking technologies that have been deployed globally in a variety of business and consumer application areas. These applications include Cinavia(TM), the worldwide industry-standard watermark for protection of premium entertainment content.

About CONNECT

CONNECT is a non-profit organization dedicated to creating and sustaining the growth of innovative technology and life science businesses in San Diego. Since 1985, CONNECT has assisted in the formation and development of over 1,000 companies and is widely regarded as the nation's most successful regional program linking inventors and entrepreneurs with the resources they need for success.

Photo: http://www.newscom.com/cgi-bin/prnh/20091214/LA25687LOGO
PRN Photo Desk, photodesk@prnewswire.com
Source: Verance Corporation

CONTACT: Public Relations, Kim Haneke, Director of Marketing of Verance
Corporation, +1-858-202-2826, khaneke@verance.com; or Bonnie Shaw of
Clearpoint Agency, Inc., +1-858-724-2500, bonnie@clearpointagency.com, for
Verance Corporation

Web Site: http://www.verance.com/

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