MTV and VH1 to Host World Premiere of Rihanna's 'Hard' Video, Featuring Jeezy, Online, on Mobile and On-Air, Thursday, December 17 at 4:00 PM ET

MTV and VH1 to Host World Premiere of Rihanna's 'Hard' Video, Featuring Jeezy, Online, on Mobile and On-Air, Thursday, December 17 at 4:00 PM ET

Rihanna to Participate With Fans in Multi-Screen Video Premiere Through Online Chat Feature Catch a 30-Second Sneak Peek of 'Hard' on MTV.com and VH1.com Beginning Today, Monday, December 14

NEW YORK, Dec. 14 /PRNewswire/ -- VH1 and MTV, units of Viacom's MTV Networks (NYSE:VIA)(NYSE:VIA.B) will premiere Rihanna's video "Hard," featuring Jeezy, on multiple screens including, VH1, VH1 Soul, MTV, MTV2, MTV Hits, MTV Jams, MTVU, MTV Tr3s, VH1.com, MTV.com, VH1 and MTV Mobile and the two networks' Facebook and MySpace pages on Thursday, December 17 at 4:00 PM ET. The video will also premiere simultaneously on Rihanna's official site, RihannaNow.com, as well as her official Facebook and MySpace pages. Beginning today, MTV.com and VH1.com will give fans an early look at the video with a 30-second sneak peek.

Rihanna will also be on hand to participate in the video premiere, by sending messages to her fans, which will appear alongside the video online. Fans are also encouraged to submit their messages via the online player.

Additionally, both MTV Mobile and VH1 Mobile are offering one exclusive Rihanna ringtone each. Monthly VH1/MTV mobile ringtone subscription holders can access the ringtone by going to m.MTV.com or m.VH1.com.

In its 4-star review, Rolling Stone called Rated R "one of the best pop records of the year." The Chicago Sun Times called it "by far the best, most layered and most heartfelt effort of the 21-year-old artist's career." Critics and fans alike have been raving about Rihanna's new album, which made its debut atop the Billboard R&B Albums chart at #1. With over 182,000 copies in its first week of release, Rated R stands as the biggest first-week Soundscan tally of Rihanna's career. Already exploding at radio, "Hard" was the #1 most added record at both the pop and urban formats, and was the greatest gainer at rhythm.

Recent MTV/VH1 exclusive world video premieres include Green Day and Beyonce/Lady Gaga. In 2009, the two music networks have premiered more than 45 on-air/online music videos.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one rated full-day ad-supported cable network for P12-24. Online, MTV.com averaged 8.5 million monthly unique visitors during the first quarter of 2009 -- up +6% from Q4/2008 and up +6% year-over-year. Total video streams for the first quarter of 2009 increased 21% over the same time period last year. And MTV's successful sibling networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized content, super-serving music fans, college students and young American Latinos like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE: VIA.B), one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in... www.mtvpress.com.

Source: VH1

CONTACT: Erica Cantwell Sahin, VH1, +1-212-846-3683,
Erica.cantwell@vh1.com; or Melissa Barreto, MTV, +1-212-846-7226,
Melissa.Barreto@mtvstaff.com; or Gabriel Tesoriero, Island Def Jam Music
Group, +1-212-445-3632, Gabriel.Tesoriero@umusic.com

Web Site: http://www.vh1.com/

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