Atlanta Latino and impreMedia Create Strategic Alliance

Atlanta Latino and impreMedia Create Strategic Alliance

ATLANTA, Dec. 10 /PRNewswire/ -- ImpreMedia, the No. 1 U.S. online and print Hispanic news and information company in the United States, and Atlanta Latino Inc., a multiplatform Hispanic media company in Georgia, are joining forces in a new strategic alliance agreement.

Under the new partnership, the two companies will share their content via print, online, TV and mobile platforms. This alliance will allow impreMedia to expand its footprint into Georgia, an important market for national advertisers.

"ImpreMedia is extremely pleased to team up with Atlanta Latino in a growing market such as Atlanta, Ga.," says Arturo Duran, CEO of impreMedia Digital. "ImpreMedia has been interested in expanding to the Southeast for some time now and we couldn't be more pleased with the partner we've found in Atlanta Latino."

Georgia currently has the ninth largest Hispanic population in the country and Atlanta is experiencing a fast growth in the Hispanic segment. Since 1999, Atlanta Latino has been a pioneer of multiplatform media for Hispanics in this promising market.

"We are extremely pleased to form this alliance with a pioneer that truly understands the Hispanic market and is committed to the highest quality journalism in all forms of media," said Judith Martinez, publisher and editor in chief of Atlanta Latino.

Atlanta Latino launched its weekly TV show "Atlanta Latino en Tu Tele" in a partnership with Telemundo 47 Atlanta in January 2009 and is the only print publication to have its own weekly TV show in the state of Georgia. Atlanta Latino en Tu Tele is also available online at www.atlantalatino.com.

"Our readers and advertisers will benefit tremendously as a result of this partnership and from additional resources it will offer our multiplatform media company," said Farid Sadri, president and CEO of Atlanta Latino.

About Atlanta Latino Inc.

Atlanta Latino Inc. is Georgia's premier multiplatform media company. Celebrating its 10th year in business, Atlanta Latino's media platforms include Atlanta Latino Newspaper, which is distributed biweekly to the largest Latino populated counties in Georgia and boasts a monthly readership of more than 150,000. The company also owns and operates www.atlantalatino.com, one of metro Atlanta's most frequently visited Spanish language Web sites, and "Atlanta Latino en Tu Tele," a weekly community TV show. The first Spanish language mobile news alert in Atlanta, "Atlanta Latino Alertas," is also part of Atlanta Latino's media platform.

About impreMedia

ImpreMedia is the No. 1 Hispanic News and Information Company in the U.S. in Online and Print. ImpreMedia's multi-platform offerings range from Online to Video, Mobile and Print and encompass 27 properties, including the portal http://www.impre.com/ and its McClatchy partners. 30% of all U.S. Hispanic adults use an impreMedia product. The company is also the nation's largest Hispanic newspaper publisher with newspapers in the top 7 U.S. Hispanic markets, reaching 16 markets total that represent 63% of the U.S. Hispanic population. Its leading publications include La Opinion in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com/.

ImpreMedia portals and publication websites are: www.impre.com, www.imprerewards.com, www.lavibra.com, www.impreautos.com, www.laopinion.com, www.eldiariony.com, www.hoynyc.com, www.laraza.com, www.laprensafl.com, www.elmensajero.com, www.rumbonet.com, www.vistamagazine.com, and www.contigola.com.

Contact:

Judith Martinez, Editor in Chief and Publisher, Atlanta Latino
770-416-7570, editor@atlantalatino.com

Soizic Sacrez, Director of Marketing, ImpreMedia Digital
212-807-4611, soizic.sacrez@impreMedia.com

Source: Atlanta Latino

CONTACT: Judith Martinez, Editor in Chief and Publisher, Atlanta Latino,
+1-770-416-7570, editor@atlantalatino.com; or Soizic Sacrez, Director of
Marketing, ImpreMedia Digital, +1-212-807-4611, soizic.sacrez@impreMedia.com

Web Site: http://www.atlantalatino.com/

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