Movies Join Trees and Stockings as Part of the Holiday Tradition

Movies Join Trees and Stockings as Part of the Holiday Tradition

'Redbox Holiday Favorites' National Survey Reveals 92 Percent of Respondents Will Celebrate the Holidays with a Movie

OAKBROOK TERRACE, Ill., Nov. 30 /PRNewswire/ -- According to a national survey, holiday movies are as quintessential to holiday celebrations as the Christmas tree itself. Redbox, the fully automated DVD rental kiosk featuring new release DVDs, recently surveyed redbox customers nationwide and found 92 percent plan to celebrate the season with a movie. In fact, more people plan to watch a movie than exchange gifts (84 percent), decorate a tree (82 percent) or hang stockings (63 percent). George Bailey ("It's a Wonderful Life") and Ralphie ("A Christmas Story") are regularly invited to holiday celebrations. The "redbox Holiday Favorites" survey revealed the following holiday movie trivia:

Time to Celebrate. Movies rank as the number one way to celebrate the holidays (92 percent), followed by exchanging gifts (84 percent) and tree decorating (82 percent). Hanging lights (21 percent) and shopping (31 percent) were selected as the least favorite activities. So forgo the lights this year and instead, grab some hot cocoa and pop in a holiday flick.

Holiday Classics Divide Generations. "It's a Wonderful Life" (25 percent) was voted the best holiday film by respondents aged 35 to 65-plus, while 18 to 34-year-olds voted "A Christmas Story" (18 percent) the best holiday movie of all time. "Nothing Like the Holidays," featured at redbox, might be a nice compromise.

Bailey Beats Buddy. Will Ferrell's Buddy the Elf (13 percent) narrowly missed being named the most memorable character from a holiday film as he was inched out by the perennial favorite George Bailey played by Jimmy Stewart (15 percent).

Just Can't Get Enough. With the hustle and bustle of the holiday season, there comes a time when one needs to take a break, sit back and relax. Consumers ranked watching a movie as the best way to chill out during the holiday festivities (68 percent); the majority of survey respondents watch between two and five holiday films during the magical season (60 percent).

Quote It. The classic line "You'll shoot your eye out kid" from "A Christmas Story" was chosen as the most memorable quote from a holiday movie (38 percent). "It's all HUMBUG, I tell you, HUMBUG" from "A Christmas Carol" (17 percent) and "I think that the most likely reason of all may have been that his heart was two sizes too small" from "How the Grinch Stole Christmas" (11 percent) rounded out the list.

This holiday, redbox will feature a selection of new holiday films to join in the festivities: "Four Christmases" starring Reese Witherspoon and Vince Vaughn, "Nothing Like the Holidays" with Debra Messing and John Leguizamo and "The Dog Who Saved Christmas" featuring Mario Lopez and Dean Cain. Additional big name titles available at redbox this holiday include "Star Trek," "Tinker Bell and the Lost Treasure" and "Up."

So keep the tradition alive and watch a movie this holiday season. Redbox makes it easy. Each fully automated redbox kiosk holds approximately 500 DVDs, representing up to 200 of the newest movie releases. Consumers simply use a touch screen to select their favorite movies, swipe a valid credit or debit card and go. Customers can keep the DVD for as long as they'd like for one low nightly rate, and return it to any one of redbox's more than 17,500 locations nationwide.

For added convenience, customers also can visit www.redbox.com to choose their DVD online and pick it up at the redbox location of their choice.

About Redbox

Redbox Automated Retail, LLC, a wholly-owned subsidiary of Coinstar, Inc., offers new release DVD rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 500 million DVDs and is available at more than 17,500 locations nationwide, including select McDonald's restaurants, leading grocery and convenience stores, and Walmart and Walgreens locations in select markets. For more information, visit www.redbox.com.

Note: The "redbox Holiday Favorites" survey polled more than 600 redbox customers nationwide.

Source: Redbox

CONTACT: Katie Lundstrom of JSH&A Public Relations, +1-630-916-3033,
katiel@jsha.com, for Redbox

Web Site: http://www.redbox.com/

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