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Sunday, November 29, 2009

Ceravision and Toshiba Electronics Sign Development and Supply Agreement to Advance High Efficiency Plasma Technology

Ceravision and Toshiba Electronics Sign Development and Supply Agreement to Advance High Efficiency Plasma Technology

BLETCHLEY PARK, England, November 30/PRNewswire/ -- Ceravision Ltd, the inventor and world leader in High
Efficiency Plasma (HEP) technology has formed a strategic alliance with
Toshiba Electronics to accelerate development of advanced magnetrons for
lighting applications.

Tim Reynolds, Ceravision's CEO, states: "We are delighted to
have Toshiba Electronics as our partner. This programme will allow us to
further develop the efficiency of our technology with a world-class provider.
Our supply agreement with Toshiba will also further enhance the quality of
our components, as well as giving confidence to our customers that their
volume requirements can be met. We have tried and tested many commercial
magnetrons over the last year and Toshiba has consistently demonstrated
industry-leading performance.

"Whilst our High Efficiency Plasma technology's performance
already greatly exceeds that of incumbent technologies, achieving even
greater efficiencies remains our primary goal. This partnership will allow us
to extend our system's advantages, whilst further increasing the amount of
energy our products save."

Ted Schurch, General Manager Sales, Toshiba Electronics
Europe, comments: "Ceravision is a highly innovative company whose technology
advances are leading the way in the development of new forms of high
efficiency lighting. Toshiba is pleased that its super high efficiency
magnetrons have been judged by Ceravision to be the best partners for its
groundbreaking system."

Ceravision will shortly be releasing its first product family
incorporating all of the benefits of High Efficiency Plasma. These include
power savings of up to 67%, a reduction in the number of fittings of up to
50%, extended lifetimes and increased intelligent lighting controls. Named
the Alvara (TM) range, the first product will be the Alvara (TM) 400,
which has been designed to replace existing 400W products. Other
products for sectors such as street lighting are due to follow
shortly afterwards.

About Ceravision

Ceravision Ltd is the inventor and leading innovator in the
field of High Efficiency Plasma lighting. Ceravision's revolutionary lamp
system has been developed for use in a broad range of applications, using
either solid state or magnetron based power sources. The Ceravision system
can be scaled from 100 watts to 5 kilowatts and outperforms incumbent
technology in a number of fields including warehouse, street and stadium
lighting.

The Ceravision lamp is not just a single technology
breakthrough but a combination of technical innovations involving high
efficiency power systems, unique burner configurations and unique dose
combinations, backed by a wide-ranging intellectual property portfolio.
Ceravision's systems have been designed to be cost competitive in volume
markets and not just limited to niche applications. See
http://www.ceravision.com

About Toshiba

Toshiba Electronics Europe (TEE) is the European Headquarters
for the electronic components business of Toshiba Corporation, which is the
world's fourth largest semiconductor vendor according to estimates by
Dataquest.

Providing design, manufacturing, marketing and sales, TEE was
formed in 1973 in Neuss, Germany. The company now has headquarters in
Dusseldorf, Germany and subsidiaries in France, Italy, Spain, Sweden and the
United Kingdom. Company president is Mr. Hitoshi Otsuka and the total number
of personnel in Europe is around 300.

Toshiba Electronics Europe offers one of the industry's
broadest IC and discrete product lines including high-end memory,
microcontrollers, ASICs, ASSPs and display products for automotive,
multimedia, consumer, telecoms and networking applications. The company also
has a wide range of power semiconductor solutions.

Toshiba Corporation is a leader in information and communications
systems, electronic components, consumer products and power systems. The
company's integration of these wide-ranging capabilities assures its position
as an innovator in advanced components, products and systems. Toshiba
operates a global network of more than 730 companies, with 199,000 employees
worldwide and annual sales surpassing US$67 billion. See
http://www.toshiba-components.com

http://www.ceravision.com


Source: Ceravision Ltd

For further information, please contact Susan Lee, Head of Business Development, Ceravision, T: +44(0)1908-276-691, E: sue.lee@ceravision.com or see http://www.ceravision.com; For media enquiries, please contact Jane Allardice, Jane Allardice Communications Ltd, T: +44(0)1273-467-634, E: jallardice@jac-pr.com


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