Record Label Earache: Successful Marketing of New Album via Free RapidShare Downloads

Record Label Earache: Successful Marketing of New Album via Free RapidShare Downloads

CHAM, Switzerland and LONDON, November 30/PRNewswire/ --

- Band and Label Gave Away Entire Album to Fans for Free

Earache Records have successfully partnered with RapidShare for the
promotion of Gama Bomb's new album, "Tales From The Grave In Space". During
the first few days, the 70 MB album received over 10,000 direct downloads
from RapidShare via a link on Earache's website as well as more than 30,000
tracked downloads elsewhere. Gama Bomb's previous album sold just under 7,000
copies in its first year of release.

By giving away the entire album for free in November 2009 Earache and
Gama Bomb aim to grow the overall fanbase of the band in order to promote the
sales of the CD box edition of "Tales From The Grave In Space" in February
2010 as well as the band's concert ticket sales. Philly Byrne, singer of Gama
Bomb, comments. "It's an open-handed gesture that reflects the room the
download revolution has created in the music business."

Digby Pearson, Founder and Managing Director of Earache
Records, wants his UK independent label to remain at the cutting edge of the
digital future of the music industry and he adds: "Actually the cost saving
of distribution through the internet is a big incentive for us. Piracy is not
a problem, because if a fan passes on the download link it can also be seen
as free promotion for the band. In the future we expect digital music to be
ubiquitous and the payments made to the artists or those who look after the
artists to be small but consistent."

"We believe that the ability to spread electronic content fast
and easily will become one of the keys to success as consumers devote more
and more time to the internet. The promotion of Gama Bomb's new album was a
great success and explores new ways of marketing", says Bobby Chang, COO of
RapidShare.

About Earache

Earache Records is one of the few truly independent global
record labels, has 20 year history of providing extreme music and boasts an
impressive back catalogue of 450 albums.

About RapidShare

RapidShare AG distributes digital information to companies and
individual clients. Data can be uploaded into a system in a few easy steps
and then made available for users to download. RapidShare AG was founded in
2006 and has its headquarters in Cham, Switzerland.

Contacts:

Talita Jenman, Earache Records Ltd., Tel.:+44-207-240-5002,
E-Mail: press@earache.com.

Bobby Chang, COO RapidShare AG, Tel.: +41-41-748-78-88,
E-Mail: bchang@rapidshare.com

Katharina Scheid, Company Speaker RapidShare AG, Tel.:
+41-41-748-78-81, E-Mail: kscheid@rapidshare.com.

Source: RapidShare AG

Contacts: Talita Jenman, Earache Records Ltd., Tel.:+44-207-240-5002,
E-Mail: press@earache.com; Bobby Chang, COO RapidShare AG, Tel.: +41-41-748-78-88,
E-Mail: bchang@rapidshare.com; Katharina Scheid, Company Speaker RapidShare AG, Tel.:
+41-41-748-78-81, E-Mail: kscheid@rapidshare.com

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