Burrell Advertising Selects Arbitron for RADAR National Network Radio Ratings Service

Burrell Advertising Selects Arbitron for RADAR National Network Radio Ratings Service

COLUMBIA, Md., Nov. 30 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE:ARB) announced today that leading multicultural advertising and marketing company Burrell Advertising has signed a multi-year agreement for Arbitron's RADAR® network rating service.

"With more than 187 million listeners age 12 and over each week, network radio provides highly impactful opportunities for advertisers to reach consumers at home and on the go," said Gail Warren, Burrell Associate Media Director and member of the Arbitron Agency Advisory Council. "We use radio as an integral part of our media mix and Arbitron's RADAR estimates will provide us with fresh insights to help make educated and effective decisions for our clients."

RADAR (Radio's All Dimension Audience Research) is the national radio ratings service that for over 40 years has been the "gold standard" of measurement for national radio listening and network radio audiences. RADAR is unique in that it estimates audiences for network radio commercials.

"Network Radio targets several important socioeconomic groups and RADAR demonstrates to advertisers and broadcasters the value of these audiences," said Carol Hanley, Chief Sales Officer and Senior Vice President, Arbitron. "The fact that Network Radio has grown stronger year over year indicates the overall strength of radio as a mass medium with the kind of footprint and reach that is well-suited for results-driven campaigns."

Currently, there are 58 RADAR measured networks that provide advertising opportunities for advertisers to reach millions of consumers around the country. For a more detailed description of each of the RADAR networks, go to http://www.arbitron.com/national_radio/radar_networks.htm.

About Burrell Communications

Burrell Communications is a full-service marketing communications company with offices in Chicago and Atlanta. In business for more than 30 years, Burrell Communications is a leader in understanding and motivating consumer behavior in the African-American and young, adult, Yurban ® markets. With close to $200 million in annual billings, the agency's client roster includes McDonald's, Procter & Gamble, Toyota, General Mills, Allstate, American Airlines and the Illinois State Lottery. For more information, visit www.burrell.com.

About Arbitron

Arbitron Inc. (NYSE:ARB) is a media and marketing research firm serving the media - radio, television, cable, online radio and out-of-home - as well as advertisers and advertising agencies. Arbitron's core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter(TM), a new technology for media and marketing research.

Portable People Meter(TM) and PPM(TM) are marks of Arbitron Inc.

Source: Arbitron Inc.

CONTACT: Jessica Benbow, Arbitron Inc., +1-410-312-8363,
jessica.benbow@arbitron.com

Web Site: http://www.arbitron.com/

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