Paul Korda . com - The Web Home of Paul Korda, singer, musician & song-writer.

International Entertainment News

Thursday, October 22, 2009

Entertainment Marketing Guru Robert Levin Joins Fizziolo.gy As Advisor

Entertainment Marketing Guru Robert Levin Joins Fizziolo.gy As Advisor

Fizziolo.gy Also Offering Free Download of Paranormal Activity Analysis

HOLLYWOOD, Calif., Oct. 22 /PRNewswire/ -- Only two weeks after launch, Fizziology(SM) is welcoming one of the biggest names in movie marketing, Robert Levin, to its Board of Advisors. As an Advisor, Robert will provide Fizziolo.gy with his industry-insider point of view, calling upon his 25+ years in studio marketing to help develop products, analyze information and grow the business.

Robert is one of the most respected marketers in the entertainment industry, having served as President of Worldwide Marketing for three different studios - Walt Disney Studios, Sony Pictures Entertainment and MGM Studios. He led the marketing for hundreds of films including The Lion King, Beauty and the Beast, Pretty Woman, Men In Black, Charlie's Angels, Jerry Maguire and Legally Blonde. Robert was a marketing pioneer, leading Walt Disney Studio's first use of the Internet and launching the era of third-party promotions with a historic relationship with McDonalds. He is a leading mentor of marketing talent with many previous employees now serving as senior studio marketing executives and currently teaches the marketing course in the graduate level Peter Stark Program at the University of Southern California.

"In 1993 while at Disney, I was one of the first movie marketers to recognize the importance of the Internet, creating one of the earliest websites to be part of a movie marketing campaign. Later, I created the first digital marketing department at a major studio," says Robert. "With social media like Facebook and Twitter, we are seeing a seismic shift in how movie marketers and filmmakers can gain deeper insights and understandings into what audiences are thinking, discussing and becoming interested in. And Fizziolo.gy is the first service I've seen that can make sense of it all across all spectrums of the entertainment industry."

"We are excited to have Robert as a part of the Fizziolo.gy team," says Ben Carlson, co-creator of Fizziolo.gy. "He's a legend in movie marketing and his insights are helping make our data even more relevant to entertainment decision-makers."

"What makes Fizziolo.gy unique and uniquely valuable to the entertainment industry is that it looks across all of entertainment," says Robert. "With a variety of products, movie makers and marketers can not only see their own products but can also keep tabs on the competition. It allows you to look at weekend competition, spot trends, and even compare and plan in a variety of unique and different ways."

Fizziolo.gy also announced today a free FizzTrack download. To give people a sneak peek into its data and insights, Fizziolo.gy is offering a free analysis of the hottest movie in the social media world, Paranormal Activity. Gain insights into how a small movie generated big social media chatter. And how social media sentiment evolved as it opened up in more theaters. The analysis is available as a free download at www.fizziolo.gy.

About Fizziolo.gy

Fizziology LLC (www.fizziolo.gy) ranks the world of entertainment by the world of online conversation. Fizziolo.gy is dedicated to creating the gold standard in social media measurement and ranking for the world of entertainment.


Source: Fizziology LLC

CONTACT: Megan Giannini, +1-323-476-1823, pr@fizziolo.gy

Web Site: http://www.fizziolo.gy/


-------
Profile: intent

0 Comments:

Post a Comment

<< Home