Luke Fredberg Named Director, International Corporate Communications, CBS Corporation

Luke Fredberg Named Director, International Corporate Communications, CBS Corporation

NEW YORK and LONDON, October 22/PRNewswire/ --

Luke Fredberg has been named Director, International Corporate
Communications, CBS Corporation, it was announced today by Dana McClintock,
Senior Vice President of the CBS Communications Group. He will begin Oct. 26
and will be based in the London offices of CBS Interactive.

In this newly created role, Fredberg will report directly to the
Corporate Communications Group in New York, as well as the executives in
charge of CBS Corporation's international operations, including CBS
Interactive International, CBS Outdoor Europe & Asia and Last.fm. He will
develop and implement communications strategies for each business, as well as
serve as CBS Communications' international liaison for all internal
communications matters.

"As we continue to grow our International business portfolio, it's
important that we have someone with Luke's background to help us communicate
with our many global constituencies," said Gil Schwartz, Executive Vice
President, CBS Corporation. "Luke will be a core member of our Communications
team, and will help ensure that the Company's considerable successes and
opportunities are top-of-mind outside of the United States, in addition to
here at home."

"Luke's experience managing global communications for U.S.-based
companies will be very relatable given CBS's mix of international
businesses," said Dana McClintock, Senior Vice President, CBS Corporation.
"Our Company has brands that serve markets all over the world and it's
imperative that we have a skilled communicator working closely with our
existing Communications Department to deliver consistent messaging, while
being in tune with local sensibilities. I look forward to all that Luke will
do in this newly created role."

Before joining CBS Corporation, Fredberg was Director of Communications
for the world's largest travel community, TripAdvisor. In this London-based
position, he developed and planned consumer media relations campaigns across
the European markets and India.

Previously, Fredberg worked as the Head of European Consumer and
Sponsorship PR for Visa, based in London and Paris. The role encompassed the
PR activation of Visa's large scale global sponsorships including the 2008
Beijing Olympics Games and the 2007 Rugby World Cup in France, along with the
management of key celebrity campaigns, the Visa Swap pop-up fashion stores
and numerous Olympic and Rugby Legends PR programs.

Before working for Visa, Fredberg lived in Sydney and worked for Spin
Communications, Australia's first integrated communications agency, working
across a variety of youth, fashion and lifestyle clients including eBay,
Visa, Mercedes-Benz and Australian Fashion Week.

A dual Australian and Cypriot citizen, Fredberg received a B.A. in Media
Studies from the University of Adelaide in Australia and a Masters of
Journalism from the University of Wollongong.

Source: CBS Corporation

Dana McClintock of CBS, +1-212-975-1077, dlmcclintock@cbs.com

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