CityVoter Promotes Hometown Guides For NBC's 'The Biggest Loser'

CityVoter Promotes Hometown Guides For NBC's 'The Biggest Loser'

CAMBRIDGE, Mass., Oct. 22 /PRNewswire/ -- NBC's hit reality series "The Biggest Loser" has partnered with Cambridge, Massachusetts-based CityVoter to help promote season 8 of "The Biggest Loser" and give fans a glimpse into the new healthy lifestyles and hometowns of this season's contestants. Each week, as contestants are eliminated, their personal guides to healthy living are made live on CityVoter.com http://cityvoter.com/biggest-loser-season-8/t. "The Biggest Loser" airs Tuesdays at 8 p.m. eastern/7 p.m. central on NBC.

"The Biggest Loser connects with audiences because it tells stories that make weight loss and healthy living feel attainable," said Josh Walker, CEO of CityVoter. "CityVoter is proud to help the show continue to spread this message online and give contestants and the audience a meaningful way to interact. 'The Biggest Loser' local guides on CityVoter.com are a great way for fans to continue the journey with the contestants who inspire them the most."

"The Biggest Loser" contestants come from cities all across the country, including Commerce, California, Willow Spring, North Carolina, and Des Moines, Iowa. To see their guides to healthy living or create your own local guide to healthy living, visit http://cityvoter.com/biggest-loser-season-8/t.

About CityVoter, Inc.

CityVoter.com is the leading social platform for the insider's scoop on the best of every city. CityVoter.com allows insiders who know a city best to share their insight with information, ratings, and recommendations. By eliminating the guesswork from daily life, CityVoter.com helps people make the best decisions in all aspects of their lives, not just around the big events. Founded in 2005 and headquartered in Cambridge, Massachusetts, CityVoter.com helps leading media and brands companies such as Raycom, LocalTV, Barrington Broadcast Group, VH1, Belo, FOX, Gazette Communications, Hearst-Argyle, Office Depot, McGraw-Hill, New England Cable News and Post-Newsweek to engage local audiences with an innovative social media experience. For more information, visit www.CityVoter.com.

About The Biggest Loser

The first reality series where everybody "loses," The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney (Days of our Lives), the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.

Beyond the U.S. where more than 100 episodes of the show have aired, The Biggest Loser has become a worldwide hit appearing in over 90 countries and produced in 25 countries. Since its debut in 2004, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, a line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products, The Biggest Loser consumer products program has generated over $50 million in spending with presence at more than 25,000 major retailers to date. The Biggest Loser was recognized as a top brand of the year in Advertising Age's 2008 Marketing 50. Check out www.biggestloser.com for more information.

Source: CityVoter, Inc.

CONTACT: Eileen Pacheco for CityVoter, Inc., +1-508-888-7478

Web Site: http://www.cityvoter.com/

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