Bluebird Films Selects Private Media Group for Exclusive Global Multi-Channel Content Distribution

Bluebird Films Selects Private Media Group for Exclusive Global Multi-Channel Content Distribution

BARCELONA, Spain, Oct. 12 /PRNewswire-FirstCall/ -- Private Media Group, Inc.(NASDAQ:PRVT), a worldwide leader in premium-quality adult entertainment products, today announced its partnership with adult movie production company Bluebird Films for the exclusive management of Bluebird's content distribution worldwide, via all media channels, using Private's global content distribution network.

Following Private's announcement that it would open its distribution network to a select group of American and European high quality studios, this partnership is to date the most substantial in a series of deals to manage other studios' content. The collaboration reaffirms Private's position as the most comprehensive global content distributor in the adult space. No other company has access to such a broad array of channels and the capabilities to effectively distribute through them. Under the terms of a five year agreement, Private is in charge of bringing Bluebird's content to market across its distribution network, a set of leading platform operators which has invited the company to fill additional shelf space in its new role as an aggregator. The current distribution network includes broadcasting (Sat-TV, Cable, IPTV, DTT, etc.), mobile, Internet e-commerce, DVD and Blu-ray platforms. With respect to IPTV and mobile distribution, the network represents 38 major platforms in 24 countries and 1.2 billion mobile phone users via 104 mobile operators in 45 countries.

"Bluebird has the catalog we have been seeking, yet the studio has not gained the traction it deserves," noted Private CEO, Ilan Bunimovitz. "With our access to global markets, we can rapidly catapult Bluebird to international success. They have the content and we have the market reach, and the ability to manage it across multiple channels globally. It is an elegant match where Private satisfies increased demand on all platforms while Bluebird gains unparalleled global distribution. Going forward, we expect this arrangement to have a significant impact on our bottom line."

With a newly produced catalog of unreleased quality adult movies in excess of 175 titles, a production schedule of 10 movies per month and an extensive library of HD content, Bluebird Films was highly sought-after by major distributors.

"When you've invested over $14M to develop your catalog, you take a good hard look before you partner with anyone to distribute it," said Bluebird Films CEO, Nicholas Steele. "There was simply no one with the combination of services Private offers: they have a proven track record on brand management, they understand the emerging channels across the world, they fathom the particularities of producing content for a global audience, and, with Gamelink, they are leaders in online distribution. Initially, our intention was to carry out the distribution on our own, but when we saw that Private has a suite of top-notch services and its global distribution network ready to go, time to market, quality and reach were the deciding factors for us."

About Bluebird Films

Bluebird Films is global producer of premium adult content. The Company is backed by London playboy and financier, Paul Chaplin, and has studios in England and the United States. The Company has one of the largest wardrobes in the adult industry, six sound stages, set design by academy award winning talent and a state of the art post-production facility. To date the company has invested $14 million to develop a catalogue of over 300 films with marquee talent from around the world. AVN award-winner producer, Nicholas Steele, guides year-round production on both continents and oversees an aggressive production schedule that spans cinema gonzo to high-end features, please see www .bluebirdfilms.com for more information.

About Private Media Group

With its 44-year track record, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment, distributing premium quality adult content globally via multiple platforms, including broadcasting (cable, satellite, IPTV and DTT), mobile, Internet, as well as DVDs and print publications. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally. Private's acquisition of San Francisco-based GameLink LLC and its related companies in January 2009 further increased the Group's digital technology development capabilities and online retail reach. Established in 1993, GameLink is a leading adult Internet retail site, focusing on the digital distribution of adult media and merchandise delivered through its retail website. It is the third largest VOD platform in the US, and currently offers over 70,000 movies in all major formats. The company has established an industry-leading reputation for innovative online retail and eCommerce solutions. Visit prvt.com and gamelink .com for more information.

Disclaimer

This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:
Simon Jordan
Marketing Department
Private Media Group
Tel +34 93-620 80 90
simon.jordan@private.com

Source: Private Media Group

CONTACT: Simon Jordan, Marketing Department of Private Media Group, +34
93-620 80 90, simon.jordan@private.com

Web Site: http://www.prvt.com/

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