Dos Equis' Most Interesting Show in the World Returns With 16-City Nationwide Tour

Dos Equis' Most Interesting Show in the World Returns With 16-City Nationwide Tour

Upscale, Offbeat Variety Show is Inspired by the Iconic 'The Most Interesting Man in the World' Campaign

WHITE PLAINS, N.Y., Oct. 12 /PRNewswire/ -- Dos Equis today announced the return of "The Most Interesting Show in the World" tour (MISW), a one-of-a-kind, touring upscale, offbeat variety show inspired by the award-winning "The Most Interesting Man in the World" campaign. This year's MISW will once again feature a menagerie of multinational performers, including acrobats, beatboxers, burlesque performers, contortionists, crossbow marksmen and daredevils that will excite and delight audiences in 16 cities from coast to coast.

"We had great consumer response to the launch of the Most Interesting Show in the World last year and are focused on building upon that success to create an even more dynamic and unique brand experience," said Paul Smailes, brand director for Dos Equis. "We're bringing together engaging new entertainers and previous fan favorites to thrill consumers and continue to reinforce Dos Equis as the champion of interesting."

Angelo Moore, poet, spoken word performer, saxophonist and founding member of the influential punk rock band "Fishbone," will serve as the show's host and MC.

Beginning with San Francisco on Oct. 20, the MISW will travel from the West Coast to the East Coast and make 16 tour stops, including shows in Atlanta, Chicago, Dallas, Los Angeles and New York, enthralling audiences at upscale nightlife venues across the country with a unique blend of humor, seductiveness and visual entertainment.

New York-based Mirrorball is the experiential marketing agency in charge of the development and implementation of the multi-award winning MISW tour.

The show is written and produced by Randy Weiner and Weiner Entertainment Group. Weiner is the creator of the "The Donkey Show," a variety program that has toured New York, London, Madrid and Seoul, as well as the Las Vegas show "Beacher's Madhouse."

The MISW tour will be supported by online media and local in-market promotions.

All MISW attendees must be 21 or over.

For more information, please visit www.dosequis.com/mostinterestingshow.

MISW 2009 TOUR SCHEDULE*

DATE CITY VENUE
Oct. 20 San Francisco Mezzanine
Oct. 21 Los Angeles Avalon
Oct. 22 San Diego 4th and B
Oct. 23 Scottsdale Venue of Scottsdale
Oct. 26 Denver Cervantes Masterpiece Ballroom
Oct. 29 Houston Warehouse Live!
Oct. 30 San Antonio Scout Bar
Oct. 31 Dallas Granada Theater
Nov. 1 Austin La Zona Rosa
Nov. 2 Austin La Zona Rosa
Nov. 6 Chicago Park West
Nov. 10 Atlanta Variety Playhouse
Nov. 11 Charlotte The Visulite Theater
Nov. 12 Baltimore Recher Theater
Nov. 13 New York Webster Hall
Nov. 18 Tampa Bay Skipper's Smokehouse
Nov. 19 Ft. Lauderdale Revolution Live

*Dates and venues are subject to change

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.

For More Information Contact:
Carlos Manzanillo at Rogers & Cowan
310-854-8196 or cmanzanillo@rogersandcowan.com

Source: Heineken USA

CONTACT: Carlos Manzanillo of Rogers & Cowan, +1-310-854-8196,
cmanzanillo@rogersandcowan.com, for Heineken USA

Web Site: http://dosequis.com/mostinterestingshow

-------
Profile: intent