Sonic CineVision 3 Powers Encoding for Connected Devices

Sonic CineVision 3 Powers Encoding for Connected Devices

New Sonic HyperCode Technology to Streamline Content Preparation for Multi-Device Electronic Delivery via Roxio CinemaNow

NOVATO, Calif., Sept. 8 /PRNewswire-FirstCall/ -- Sonic Solutions (NASDAQ:SNIC), today unveiled CineVision 3, a comprehensive upgrade to its market-leading professional encoding platform. Version 3 integrates a range of targeted technologies and features that significantly streamlines content preparation in SD, HD, and 3D for digital delivery via Sonic's Roxio CinemaNow(TM) online movie delivery service. CineVision 3 also introduces HyperCode(TM) Sonic's new technology that dramatically reduces encode times for multi-format and multi-device delivery. This latest version is ideal for efficiently creating high-quality Blu-ray Disc (BD) and DVD titles, as well as preparing optimized and secure content streams and downloads for digital delivery to a wide array of home set-tops, PCs and mobile consumer electronics (CE) devices.

"For over two decades Sonic has been the choice for high-end content creation facilities, studios and authoring houses in production centers world-wide as they built an industry based on the optical disc. Our CineVision 3 is perfectly positioned as our customers add digital delivery as a core component in their plans for business expansion in 2010," said Rolf Hartley, senior vice president and general manager of Sonic's Premium Content Applications Group. "CineVision has already proven its power and reliability in producing world-class images for BD and DVD, now CineVision 3 with HyperCode adds adaptive streaming output for video on demand (VOD) and electronic sell-through (EST) so that our customers can take advantage of the business opportunities offered by the explosive growth of digital delivery and the broad reach of Roxio CinemaNow."

CineVision is already used by the vast majority of facilities around the world producing commercial BD and DVD releases. The latest version adds a range of capabilities for effectively and efficiently preparing content for digital sell-through including the addition of a new HyperCode multi-bandwidth encoding, multiplexing and formatting engine. HyperCode leverages Sonic's vast experience with video codecs and exclusive segment-based controls to enable CineVision 3 to deliver a mastering-quality video experience for streaming and downloads to connected CE devices.

CineVision 3 with HyperCode enables professional compressionists to create adaptive AVC encodes that enable automatic broadband scalability for buffer-free playback of streaming content, as well as VC-1 encodes for high-quality CinemaNow downloadable titles. CineVision 3 also leverages in-facility assets through its newly added ability to produce multiple-simultaneous encodes across multiple intra-networked PCs enabling adaptive stream encodes to be performed simultaneously.

"CineVision 3 is in a class by itself. No other professional encoding application offers as much image control, quality and now output targets designed to further our business in the emerging digital delivery market," said Brian Mackewich, vice president of Gizmo Enterprises Inc. in New York, NY. "CineVision 3 can do multiple simultaneous encodes which is great because we can quickly produce files for several DVD, BD or online delivery projects at once, which is especially important as we scale to the level of high-volume content preparation required for next-day TV releases, back catalog conversion and delivering new releases in our tight deadline environment."

Sonic plans to release CineVision 3 in the December quarter this year through Sonic's resale channels worldwide. CineVision 3 with HyperCode will demonstrated at IBC (Stand 7.J38), September 11th to the 15th, Amsterdam, The Netherlands.

About Roxio CinemaNow

Roxio CinemaNow has relationships with more than 250 content providers and a content portfolio that includes entertainment from major Hollywood studios and independent distributors. Roxio CinemaNow offers a massive selection of premium video entertainment for rental or purchase, including new releases from major Hollywood studios often on the same day the DVD is available in stores. CinemaNow's cloud-based media services power devices from multiple manufacturers, forming a connected ecosystem that consumers can use to seamlessly choose, move and view video entertainment.

The CinemaNow ecosystem currently includes PCs, connected TVs, set top DVRs, Blu-ray Disc and mobile media players from leading manufacturers such as Archos, Dell, HP, LG, Microsoft, Nintendo, Pioneer, Samsung and TiVo. As well as being available on a range of consumer electronics, Roxio CinemaNow is also instantly accessible through Bestbuy.com.

About Sonic Solutions

Sonic Solutions (NASDAQ:SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home(TM) applications, services, and technologies. Sonic's Roxio products enable consumers to easily manage and enjoy personal digital media content and, through Roxio CinemaNow , access premium Hollywood entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.

Forward Looking Statements

This release may contain forward looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of the Sonic CineVision 3. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in Sonic Solutions' annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with Sonic Solutions' most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. Sonic Solutions does not undertake to update any forward looking statements.

Sonic, the Sonic logo, Sonic Solutions, Roxio, Roxio CinemaNow, CineVision, HyperCode and Hollywood to Home, are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.

Source: Sonic Solutions

CONTACT: Chris Taylor of Sonic Solutions, +1-408-367-5231,
chris_taylor@sonic.com

Web Site: http://www.sonic.com/

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