Pirelli Broadband Solutions Selects WebTView Technology

Pirelli Broadband Solutions Selects WebTView Technology

Pirelli's Set-Top Boxes and WebTView's Search Technology Bring High Quality Internet Video to the TV Screen

TEL-AVIV, Israel and MILAN, September 8/PRNewswire/ -- WebTView, a leader in Internet-based video search and
classification, and Pirelli Broadband Solutions, a leading supplier of IPTV
Set Top Boxes (STB) and Customer Premises Equipment for the connected home,
today announced that WebTView Platform has been selected for Pirelli's STBs.

WebTView's software platform specializes in automatic scanning
of the Internet to build a normalized and unified Internet video catalog.
This video catalog is verified in an on-going basis and is presented by
Pirelli STB's uniquely designed user interface. The platform's mapping and
transcoding capabilities enable Pirelli STBs to play any video format
regardless of its original format.

"With today's growing demand for Internet content, including
TV shows and online videos generated by numerous studios, WebTView empowers
consumers to easily search and watch TV-quality videos originated on the
Internet from their big screen TV," said Eli Fux, CEO and Co-founder at
WebTView. "Our partnership with Pirelli will provide WebTView's and Pirelli's
customers with the opportunity to deliver new and exciting Internet video
content on their subscribers' TV."

"We are delighted to include WebTView's state-of-the-art
software engine as part of Pirelli's EpicentroTM software platform for
multimedia Set Top Boxes." said Corrado Rocca, Senior Vice President,
Research and Development at Pirelli Broadband Solutions. "High Quality and
High Definition Internet video content normally accessed through the limited
viewing experience of the PC screen, now becomes available on the TV screen
through the combination of Pirelli's hybrid multi-platform Set Top Boxes with
the search and classification capabilities of the WebTVview's engine."

About WebTView

WebTView provides an end-to-end software platform that
seamlessly delivers a multitude of real high quality Internet TV content to
the end user's TV, PC and mobile devices. The WebTView platform offers
service providers and OEMs a cost effective solution that generates
additional revenue streams while differentiating them from the competition.

Please visit http://www.webtview.com

About Pirelli Broadband Solutions

Pirelli Broadband Solutions develops products that enable the
delivery of innovative services to the broadband connected homes and offices.
With a portfolio comprising residential and small business access gateways,
IPTV set-top boxes, home networking adapters, remote management systems, and
fixed-mobile convergence solutions, Pirelli has been chosen as main Supplier
by leading Service Providers and Telecom Operators.

Please visit http://www.pirellibroadband.com

For Further Information Contact:

Gilad Brand - VP of Marketing
WebTView Ltd.
Email: gilad@webtview.com
http://www.webtview.com
Tel: +972-3-6225525

Pirelli Press Office
Email. pressoffice@pirelli.com
http://www.pirelli.com
Tel: +39-(0)2-6442-4270

Source: WebTView

For Further Information Contact: Gilad Brand - VP of Marketing, WebTView Ltd., Email: gilad@webtview.com, http://www.webtview.com, Tel: +972-3-6225525. Pirelli Press Office, Email. pressoffice@pirelli.com, http://www.pirelli.com, Tel: +39-(0)2-6442-4270

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