Lights, Camera, Fashion: QVC Returns to Bryant Park for Its Largest Display at Mercedes-Benz Fashion Week

Lights, Camera, Fashion: QVC Returns to Bryant Park for Its Largest Display at Mercedes-Benz Fashion Week

Multimedia Retailer Scheduled to Unveil Collections by Vivienne Tam, Erin Fetherston and Rachel Zoe

WEST CHESTER, Pa., Sept. 8 /PRNewswire/ -- When it comes to Mercedes-Benz Fashion Week, front row is the preferred - if not the only - way to go. Thanks to QVC, its viewers will be provided with this exclusive access when the multimedia retailer returns to the Tents at Bryant Park for its largest display ever.

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Joining forces with IMG Fashion, a driving force in the global fashion business, QVC's runway broadcasts - LIVE FROM MERCEDES-BENZ FASHION WEEK - are scheduled to air Saturday, September 12, from 8-12 PM (ET) and Wednesday, September 16, from 9-11 PM (ET), with additional live hits throughout the week.

During its two primetime broadcasts, QVC is scheduled to launch collections by Vivienne Tam, Erin Fetherston and Rachel Zoe. Designer Cynthia Steffe is also scheduled to present her Ava Rose collection. Additionally, QVC will showcase couture-inspired fashions from some of its most popular designers, including Bradley Bayou, Chloe Dao, Marc Bouwer and Lori Goldstein. Designer Pamela Dennis and style expert Jaye Hersh are also scheduled to return to QVC to unveil their new fall collections.

"Getting the perfect look, at the right price, has never been more important. We're thrilled to bring our customers fashions from some of the industry's most celebrated designers, at a terrific value," said Claire Watts, QVC's president of U.S. Commerce. "Our third appearance at Mercedes-Benz Fashion Week promises to be our best - we're excited to give our customers exclusive, insider access to this premier fashion event."

In addition to its two live runway shows, QVC will feature QVC Designer Charms for Charity to benefit Fashion Targets Breast Cancer (FTBC). A joint initiative with the Council of Fashion Designers of America (CFDA), the Designer Charms for Charity collection will include charms by some of the industry's top fashion and jewelry designers, including CFDA members Robert Lee Morris, Anthony Nak, Bradley Bayou, George Simonton and Marc Bouwer - plus a 15th Anniversary FTBC charm.

Throughout the week, QVC will also feature special interviews with some of the industry's most notable designers, style tips from QVC's fashion experts and behind-the-scenes looks at what it takes to produce each of the Fashion Week shows. QVC's original Mercedes-Benz Fashion Week content will be featured both on-air and online at QVC.com.

For additional information on LIVE FROM MERCEDES-BENZ FASHION WEEK, visit QVC.com.

ABOUT QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (NASDAQ:LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 167 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

Photo: http://www.newscom.com/cgi-bin/prnh/20070923/NESU001LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com/

Source: QVC, Inc.

CONTACT: Tara Hunter, +1-484-701-8163, Tara.Hunter@QVC.com, or Erin
Mulholland, +1-484-701-2179, Erin.Mulholland@QVC.com, both of QVC, Inc.

Web Site: http://www.qvc.com/

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