Photos: Country Music Star Martina McBride and Celebrity Chef Mario Batali Promise to 'Share the Table' to Help Make Family Dinnertime More Meaningful

Photos: Country Music Star Martina McBride and Celebrity Chef Mario Batali Promise to 'Share the Table' to Help Make Family Dinnertime More Meaningful

Barilla Family Dinner Project Helps Families Connect Better and Gives Back to People in Need

BANNOCKBURN, Ill., Sept. 8 /PRNewswire/ -- To help encourage families to make the most of dinnertime, Barilla is teaming up with country music star Martina McBride and renowned chef Mario Batali to launch "Share the Table: The Barilla Family Dinner Project" and is inviting American families to make a promise to enhance their dinnertime experiences at www.ShareTheTable.com. Although most people recognize that eating dinner together is an important family activity, a new research study released today by Barilla reveals that American families want better quality dinnertime interactions--with greater conversation and with fewer distractions--as well as better meals that are created with more participation by family members.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/barilla/39993

The Barilla study, the first to explore the effects of family dinnertime on both adults and children, found that people who eat dinner together more frequently are more likely to be satisfied with every aspect of their lives. Despite the positive effect on their well-being, nearly six in 10 families agree that they don't have as many opportunities to connect with their family or friends as they'd like. Primary obstacles include hectic work schedules, children's schedules and a general lack of time.

But being physically together at the table doesn't necessarily mean that families are "together." The study shows that many families' dining experiences aren't offering the connection they crave. Seven in 10 (69%) report that some other activity competes with the typical family dinner, with watching television topping the list, and six in ten (58%) report some type of technology or entertainment-related distraction.

"Dinner is a time when everyone can come together, cook together, and share together in a truly unguarded atmosphere," said Mario Batali, James Beard Award-winning chef, restaurateur and author of Molto Italiano: 327 Simple Italian Recipes to Cook at Home. "I'm promising to keep dinnertime with my family free of outside distractions. And I'm encouraging all families to learn how getting everyone involved in preparing and enjoying dinner can make a positive difference in their lives."

On www.ShareTheTable.com, people can find more than 100 tips on how a dinner filled with robust conversation, meaningful interactions and flavorful food can better their lives. By registering online, people can discover how Mario and Martina share the table with their families; develop custom weekly dinner plans; get over 700 Barilla recipes as well as exclusive Mario Batali recipes; design custom placemats for their dinner tables; learn from family experts; share their own dinnertime stories and pictures with others and more. Additionally, families can help gauge their current dinnertime experience and receive customized tips to help learn what's going well and how to make changes that will make the experience even better.

"With my busy schedule, I have to be creative about making time for the family to dine together," explains Martina McBride, one of country music's top female vocalists and mother of three. "Now I can share the steps my family takes to make the most of our time together, like keeping a few staples on hand in the pantry and fridge so we can create a quick dinner together even after a late day of work and school. And, I'm promising to help my daughters develop a healthy relationship with food that will stick with them forever."

Helping People Who Can Not "Share the Table"

For each person who promises to "Share the Table," Barilla will donate $1 to Meals On Wheels Association of America (MOWAA), up to $150,000, to support home delivered and congregate meal programs serving more than one million meals per day.

"One in nine seniors is at-risk of hunger in America today," said Enid Borden, President and CEO of MOWAA. "We cannot thank Barilla enough for stepping up to the plate and supporting us in our mission to provide the next meal so no senior goes hungry."

"For more than a century, at the heart of Barilla is a deep belief that food is a joyful, convivial experience, and in everything we make, we express our commitment to bringing that experience to families around the world," said Kirk Trofholz, president of Barilla America, Inc. "Families have invited Barilla into their homes for generations, and now we're inviting them to connect at dinnertime and 'Share the Table.' Join us in making a promise to "Share the Table" today--it's a great way to connect with your family and friends."

To make your promise to "Share the Table," please visit www.ShareTheTable.com.

About the Barilla Group

Barilla, originally established in 1877 as a bread and pasta shop in Parma, is today one of the top Italian food groups: a leader in the pasta business worldwide, in the pasta sauces business in continental Europe, in the bakery products business in Italy and in the crispbread business in Scandinavia.

Barilla owns 54 production facilities (14 in Italy and 40 outside Italy) and exports to more than 125 countries. Every year more than 2,800,000 tons of food products, with the brands Barilla, Mulino Bianco, Voiello, Pavesi, Wasa, Harry's (France, Spain and Russia), Lieken Urkorn, Golden Toast and Kamps (Germany), Alixir, Academia Barilla, Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico), are featured on dining tables the world over.

By respecting its own traditional principles and values, which still feel current today, by considering employees a fundamental asset and by developing leading edge production systems, Barilla has become one of the world's most esteemed food companies, and one that is recognized worldwide as a symbol of Italian know how. For more information: www.barillagroup.com / www.barillaus.com

About Meals On Wheels Association of America (MOWAA)

MOWAA is the oldest and largest organization in the United States representing those who provide meal services to people in need. MOWAA works toward the social, physical, nutritional, and economic betterment of vulnerable Americans. MOWAA provides the tools and information its programs need to make a difference in the lives of others.

MOWAA is a Member organization, and its Membership comprises of Senior Nutrition Programs in the United States. MOWAA Member programs throughout the country provide nutritious meals and other nutrition services to men and women who are elderly, homebound, disabled, frail, or at risk. These services significantly improve the quality of life and health of the individuals they serve and postpone early institutionalization.

As a national organization, MOWAA focuses on those issues that can best assist its Member programs in achieving their individual missions of providing quality meals and nutrition services to as many vulnerable people as possible in the most efficient and effective manner, all "so no senior goes hungry" . To learn more visit: www.mowaa.org.

About the Study

StrategyOne, a specialist applied research firm based in New York, conducted 25-minute interviews via telephone among a sample of 2,008 Americans aged 25-64 in November 2008 and January 2009. The national sample is census-representative on gender, age, region, income, education and ethnicity. The margin of sampling error at the 95% confidences level is +/-1.7 for total respondents (2,008). In addition to the national sample, 300 telephone interviews were conducted in New York City, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas, Washington DC, Atlanta, and Houston.

Press Contact:

Allison Goldstein
(212) 704-4511
allison.goldstein@edelman.com

Video: http://www.prnewswire.com/mnr/barilla/39993
Source: Barilla US

CONTACT: Allison Goldstein, +1-212-704-4511,
allison.goldstein@edelman.com

Web Site: http://www.sharethetable.com/

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