FLING Chocolate Presents Lauren 'Lo' Bosworth With First-Ever 'Best Fling' Honor

FLING Chocolate Presents Lauren 'Lo' Bosworth With First-Ever 'Best Fling' Honor

Concurrent with the Primetime Emmys, Star Selected for Her Naughty but not that Naughty, Indulgent On-Screen Flings

HACKETTSTOWN, N.J., Sept. 18 /PRNewswire/ -- Mars Snackfood US announced today that FLING Chocolate, the shimmering, indulgent, new chocolate truffle treat with under 85 calories per stick, has honored reality star Lauren "Lo" Bosworth with the "Best Fling" honor which recognizes and celebrates a female television celebrity for her naughty but not that naughty on-screen flings. As the official chocolate of the Academy of Television Arts & Sciences and the Primetime Emmy Awards Governors Ball, FLING Chocolate has created this honor and selected Lo for her indulgent Hollywood lifestyle, from enjoying elaborate dinners to going out with her friends, all while helping to redefine what a fling is.

"I'm so proud to be selected as the recipient of the first-ever "Best Fling" honor presented by FLING Chocolate, the official chocolate of the Academy of Television Arts & Sciences," said Lo Bosworth. "FLING Chocolate encourages women to be naughty but not that naughty and celebrate flings of all kinds -- chocolate and more -- because at under 85 calories per stick, you can indulge without feeling guilty."

To celebrate being awarded this honor, Lo conducted media interviews in Los Angeles and encouraged others to have a fling with FLING Chocolate. Visit the FLING Chocolate Facebook page at www.facebook.com/flingchocolate for more information on FLING Chocolate and the "Best Fling" honor.

"We are truly excited to award Lauren Bosworth this honor for her confidence in being naughty, but not that naughty, as she embodies what "Best Fling" means," said Carole Walker, vice president, Integrated Marketing Communications for Mars Snackfood US. "The "Best Fling" spotlights women on television who don't feel guilty about having a fling and indulging a little, which is exactly what FLING Chocolate celebrates."

FLING Chocolate is a rich, yet surprisingly delicate, truffle sitting atop a subtle crisp layer of meringue enrobed in shimmering, heavenly chocolate. FLING Chocolate is under 85 calories per stick, so women can be naughty but not that naughty and indulge without feeling guilty. FLING Chocolate debuted in January 2009 exclusively in California grocery, drug, mass merchandise, convenience and specialty stores, and is also available nationally online at www.flingchocolate.com.

About Mars Snackfood US:

Mars Snackfood US is the United States snack operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employing 70,000 associates at 250 sites, including 151 factories, in 67 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley, Food, Drinks, and Symbioscience. These segments produce some of the world's leading brands: Chocolate -- M&M'S , SNICKERS , DOVE , GALAXY , MARS , MILKY WAY and TWIX ; Petcare -- PEDIGREE , WHISKAS , SHEBA , CESAR and ROYAL CANIN ; Wrigley -- ORBIT , EXTRA , STARBURST , DOUBLEMINT and SKITTLES ; Food -- UNCLE BEN'S , DOLMIO , EBLY , MASTERFOODS and SEEDS OF CHANGE ; Drinks -- KLIX and FLAVIA ; Symbioscience -- WISDOM PANEL(TM) MX, SERAMIS , and COCOAPRO(TM).

For more information, please visit www.mars.com.

The Academy of Television Arts & Sciences, founded in 1946 at the birth of the medium, is a non-profit organization devoted to the advancement of telecommunication arts, sciences and creative leadership. Known for recognizing outstanding programming through its Primetime Emmy Awards, the Television Academy also publishes Emmy Magazine. Its charitable Foundation operates the Archive of American Television, College Television Awards, acclaimed student internships and other educational outreach programs. For more information on the Academy of Television Arts & Sciences, its many industry-related programs and services, including year-round events, please visit www.emmys.tv.

Contacts: Ryan Bowling Mari Rella
Mars Snackfood US Taylor
908.850.2396 - office 212.714.5744 - office
908.914.1702 - mobile mrella@taylorpr.comryan.bowling@effem.com

Source: Mars Snackfood US

CONTACT: Ryan Bowling of Mars Snackfood US, +1-908-850-2396 - office, or
+1-908-914-1702 - mobile, ryan.bowling@effem.com; or Mari Rella of Taylor,
+1-212-714-5744, mrella@taylorpr.com, for Mars Snackfood US

Web Site: http://www.mars.com/
http://www.flingchocolate.com/

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