Rentrak Reports 2009 Summer Movie Season Box Office Results

Rentrak Reports 2009 Summer Movie Season Box Office Results

-North American Box Office Up By 2.51 Percent; International Box Office Up by 5.90 Percent for Summer Period- -PG-13 Rated Movies Were Strongest Revenue Drivers Across North America-

LOS ANGELES, Sept. 18 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the 2009 summer movie season box office results for both North America and International territories according to the company's Box Office Essentials(TM) and International Box Office Essentials(TM) theatrical box office data collection and analytical services. The top summer box office chart topper in North America was "Transformers: Revenge of the Fallen" that helped drive an increase in the summer movie season revenue total by 2.51 percent as compared to the comparable time period, May 2 through September 8, 2008. Globally, "Harry Potter And The Half Blood Prince" was ranked number one and "Ice Age: Dawn Of The Dinosaurs" earned the greatest amount of foreign box revenue, with foreign box office revenue for the summer movie season up 5.90 percent as compared to similar period May 2 through September 8, 2008.

Summer movie season revenue for 2009 included $4,335,545,158 for all movies across North America, and $10,044,529,301 for all films internationally. In comparison, for the same date ranges in 2008, North American total summer movie season box office revenue was $4,229,257,486 and the international revenue tally was $9,485,164,239.

Top-ranking movie rating categories that drove North American box office revenue included 67 PG-13 rated movies that earned collectively US$2,004,470,951 and were, again for the second year in a row, the top box office ticket sales drivers; 31 PG-rated movies that drove US$1,173,515,157 in revenue; 82 R-rated features that drove US$1,071,841,391 in ticket sales; 8 G-rated movies that earned US$52,080,035; and 137 Not Rated (NR) films that brought in US$33,637,624 in ticket sales.

Comparatively, during the summer movie season of 2008, 76 PG-13 rated films led box office revenue earnings as a ratings category, with 90 R-rated movies as the second largest North American ticket sales revenue driver, 22 PG-rated movies in third position, 13 G-rated movies in fourth position and 172 Not Rated (NR) films in fifth position respectively.

"The drawing power of high quality Hollywood feature films remains very strong as one of America's greatest exports and global income earners during the 2009 summer movie season," commented Ron Giambra, Executive Vice President Worldwide at Rentrak. "Despite the economic downturn that has impacted consumers worldwide, Hollywood movies continue to be a huge global draw for audiences, with discretionary spending on movie theater tickets increasing as compared to other forms of consumer discretionary and leisure spending such as dining out , retail purchases and travel which are noticeably-to-significantly down," Giambra added.

The top ten 2009 summer movie season titles across North America were:

May 1st, 2009
thru Sept 7, North
2009 America

Rank Title Rating Distributor Release Date
Date Range
Gross

1 Transformers: PG13 Paramount 6/24/2009 400,641,549
Revenge of (NYSE:VIA)(NYSE:and)(NYSE:VIA.B)
the Fallen

2 Harry Potter PG Warner Bros. 7/15/2009 297,614,366
And The Half (NYSE:TWX)
Blood Prince

3 Up PG Disney (NYSE:DIS) 5/29/2009 290,866,563

4 Hangover, The R Warner Bros. 6/5/2009 272,197,388
(NYSE:TWX)

5 Star Trek PG13 Paramount 5/8/2009 257,171,491
(NYSE:VIA)(NYSE:and)(NYSE:VIA.B)

6 Ice Age: Dawn PG 20th Century Fox 7/1/2009 194,224,066
Of The (NYSE:NWS)
Dinosaurs

7 X-Men PG13 20th Century Fox 5/1/2009 179,875,159
Origins: (NYSE:NWS)
Wolverine

8 Night at the PG 20th Century Fox 5/22/2009 176,794,393
Museum: (NYSE:NWS)
Battle of the
Smithsonian

9 Proposal, The PG13 Disney (NYSE:DIS) 6/19/2009 161,137,964

10 GI Joe PG13 Paramount 8/7/2009 141,021,754
(NYSE:VIA)(NYSE:and)(NYSE:VIA.B)

The top ten international 2009 summer movie season chart toppers were:

May 1st, 2009 thru
Sept 7, 2009 International
World
Rank Title Reported WW Date Foreign Date Market Worldwide
Countries Range Gross Range Gross Share Cume Rev

1 Harry 59 788,495,945 568,955,595 7.85% 892,998,905
Potter And
The Half
Blood Prince

2 Ice Age: 64 778,416,156 606,311,150 7.75% 856,765,746
Dawn Of
The Dinosaurs

3 Transformers: 61 677,784,470 366,611,145 6.75% 831,263,387
Revenge of
the Fallen

4 Angels & 72 482,835,105 347,874,083 4.81% 485,003,694
Demons

5 Up 40 440,777,065 149,180,076 4.39% 447,683,557

6 Hangover, The 56 436,563,005 163,256,369 4.35% 443,343,500

7 Night at the 64 391,683,769 214,072,170 3.90% 412,437,280
Museum:
Battle of
the
Smithsonian

8 Star Trek 59 374,685,268 117,042,878 3.73% 383,407,896

9 Terminator 68 349,394,210 236,125,184 3.48% 372,046,055
Salvation

10 X-Men 64 345,535,406 165,173,195 3.44% 364,905,740
Origins:
Wolverine

Note: all revenue figures are in U.S. dollars.

Rentrak Corporation 2009 -Content in Rentrak box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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