Cellular South Announces Television Broadcast Schedule for "Y'all vs. Us" Reality Series on Wayne County, West Jones High School Football Teams

Cellular South Announces Television Broadcast Schedule for "Y'all vs. Us" Reality Series on Wayne County, West Jones High School Football Teams

Original Ten-Episode "Head to Head" Show Will Follow Two Rival Coaching Staffs Throughout 2009 Season TV Media Outlets Get Three-Minute "Sneak Preview" Of Professional Caliber, Quality Video

RIDGELAND, Miss., Sept. 3 /PRNewswire/ -- (Logo: http://www.newscom.com/cgi-bin/prnh/20090319/CG86339)
(Photo: http://www.newscom.com/cgi-bin/prnh/20090807/AQ58759-a)

WHAT: Cellular South today announced the television broadcast schedule
for a 10-episode television reality series that will follow two
rival high school football coaching staffs throughout the 2009
season as part of the company's "Y'all vs. Us" integrated sports
programming and customer engagement program.

The half hour show, which begins on Saturday, Sept. 5 in seven
television markets in Mississippi and Tennessee, will feature
Wayne County Coach Marcus Boyles and West Jones Coach Scott
Pierson along with members of their respective coaching staffs and
focus on key players, weekly game preparation, strategy and
personal story lines.

Boyles is one of the most successful high school coaches in
football-rich Mississippi during the last two decades and came off
a stint last month as wide receivers coach for Team USA at the
2009 International Federation of American Football Junior World
Championship in Canton, Ohio. Pierson has been head coach at West
Jones since 2002 after a stellar seven-year stint as head coach at
2A powerhouse Bay Springs.

Moxie Pictures, an awarding-winning New York City-based
documentary film company, is filming the series on location in the
south Mississippi towns of Waynesboro, home of the Wayne County
War Eagles, and Laurel, home of the West Jones Mustangs.
Executive producer of the reality series and the overall "Y'all
vs. Us" program is Young & Rubicam, Cellular South's New York
City-based advertising agency.

The 10 episodes of the "Head to Head" reality series will air
multiple times in all seven television markets beginning on
Saturday, Sept. 5. All shows are 30 minutes in length and will
air on designated stations and channels.

WHEN: Thursday, September 3, 2009
2 p.m. - 2:15 p.m. CDT

WHERE: Satellite uplink, downlink coordinates for all television stations
and FTP site link:
http://www.keepandshare.com/doc/view.php?id=1354057&da=y
(Note: 3:59 in length with slates; File Folder name: H2H
teasers_Lg-6Ki-vbr.mov - QuickTime Movie)

B-ROLL:

-- Sound clips from both coaches
-- 2-a-day practice sessions
-- Excerpts from interviews
-- Game highlights and action
-- Stadium back drops and other video

-- Crowd and sideline shots

SATELLITE FEED:

FEED 1
WHAT: 15 minute uplink tape feed from Cellular South
FEED DATE: THURSDAY, SEPTEMBER 3, 2009
FEED TIME: 2 PM - 2:15 PM CDT
ANALOG COORDINATES: Galaxy 3C-04 (Orbital 95 degrees West)
CARRIER: NA
BANDWIDTH: 36 MHz
DL FREQ: 3780 MHz (V)

FEED 1
WHAT: 15 minute uplink tape feed from Cellular South
FEED DATE: THURSDAY, SEPTEMBER 3, 2009
FEED TIME: 2 PM - 2:15 PM CDT
DIGITAL COORDINATES: AMC-03, Transponder K18-Slot 4 (Orbital 87 degrees
West) KU Band
DL FREQ: 12060.75 MHz V downlink
SYMBOL RATE: 4.167 Msps
DATA RATE: 6.400294 Mbps
FEC: 5/6

Photo: http://www.newscom.com/cgi-bin/prnh/20090319/CG86339
http://www.newscom.com/cgi-bin/prnh/20090807/AQ58759-a)
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Cellular South

CONTACT: Dave Miller of Cellular South (Jackson), +1-601-974-7725,
dnmiller@cellularsouth.com

Web Site: http://www.cellularsouth.com/

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