ActionView International, Inc. Chairman Discusses Revenue Goals From MatchFights Events

ActionView International, Inc. Chairman Discusses Revenue Goals From MatchFights Events

MURRIETA, Calif., Sept. 15 /PRNewswire-FirstCall/ -- ActionView International, Inc. (Pink Sheets: AVEW) Chairman Gary Nerison today commented on the revenue model for the company's wholly owned MatchFights, LLC subsidiary and the revenue targets that the company plans to achieve with its upcoming pay-per-view events. The inaugural MatchFights event, which includes full contact fights, live music and ring girl contests, is scheduled for September 25, 2009 in Evanston, Wyoming and will be broadcast to a global audience in high definition over the Internet. Fight fans interested in watching the fight live via the Internet can pre-register for $9.95 at www.bkbfightclub.com.

Mr. Nerison highlighted the company's target of 100,000 pay-per-view buys for each event, which are scheduled to occur every 45 days. "Beyond our inaugural event, we are already looking forward to a number of additional venues for upcoming MatchFights events, including Indian casinos, as mentioned in a recent press release, and several international destinations, which are expected to significantly raise our profile in global markets. Full contact fighting has a more established history in certain foreign markets, and we expect to leverage this popularity with events staged in cities around the world."

"We are expecting the pay per view audience for our events to grow as awareness increases and comprehensive marketing programs for MatchFights events are implemented. 100,000 pay-per-view buys at the standard $14.95 will generate $1.5 million in revenues for each event and with 9 events planned per year, the company's annual revenues would be approximately $13.5 million. An advantage of our revenue model is that as viewership increases, our cost remain relatively fixed, allowing revenues to grow without a commensurate increase in cost for delivering the events. Using the Internet as the delivery vehicle for our live content allows us to reach a global market without increasing costs. In fact, our events become profitable with only a few thousand PPV buys.

"ActionView International is committed to supporting MatchFights as it delivers an exciting product with interactive elements that are not available in other boxing, MMA or martial arts events. We believe that our target of 100,000 is very realistic and achievable in the short term. These numbers would result in value being created for our shareholders, which is a core focus of ActionView International as a publicly traded company."

The company encourages shareholders and anyone interested in following the progress of ActionView International and its wholly owned MatchFights, LLC subsidiary to subscribe to the mailing list at www.matchfights.com.

About ActionView International, Inc.

ActionView International has completed its acquisition of MatchFights, LLC, which is now the focus of the company's operations. MatchFights, LLC and its BKB Fight Club property deliver live, high definition, pay-per-view events, including no-holds-barred, full contact fights, in an interactive venue over the Internet to a global audience. MatchFights intends to sanction events and ultimately create BKB champions that are recognized worldwide. The live events will have broad appeal and include elements of fighting, music, ring girl contests, and other live entertainment as part of the broadcast. The premier BKB Fight Club event will take place on September 25, 2009. For additional information about MatchFights and its BKB Fight Club, please visit www.matchfights.com or www.bkbfightclub.com.

Forward-Looking Statements

This release contains 'forward-looking statements' within the meaning of the Securities Exchange Act of 1934. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical fact and may be 'forward-looking statements.' Forward-looking statements are based on expectations, estimates and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated.

Contact:
ActionView International, Inc.
Investor Relations
888-528-0883
media@matchfights.com

Source: ActionView International, Inc.

CONTACT: Investor Relations of ActionView International, Inc.,
1-888-528-0883, media@matchfights.com

Web Site: http://www.matchfights.com/
http://www.bkbfightclub.com/

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