Sudden Cardiac Arrest Foundation Kicks Off 'You Can Save A Life' Video Awareness Contest on YouTube(TM)

Sudden Cardiac Arrest Foundation Kicks Off 'You Can Save A Life' Video Awareness Contest on YouTube(TM)

Gearing up for National Sudden Cardiac Arrest Awareness Month, Contest Focuses on Lifesaving Skills

PITTSBURGH, Sept. 15 /PRNewswire-USNewswire/ -- To celebrate National Sudden Cardiac Arrest Awareness Month in October, the Sudden Cardiac Arrest Foundation today announced the launch of its second 'You Can Save a Life(TM)' video awareness contest on YouTube (http://www.youtube.com/user/SCAFoundation). Students from elementary school through college are invited to write, film, star in and edit their own short (3-5 minute) videos promoting the importance of recognizing cardiac arrest, giving cardiopulmonary resuscitation (CPR) or chest compressions only (cardio-cerebral resuscitation, or CCR), and using an automated external defibrillator (AED). Five winning schools will each receive an AED and CPR Anytime(TM) Kits, essential equipment for emergency preparedness. The grand prize winner will also receive a Nintendo Wii(TM) gaming system.

Video entries are due on Thursday, October 22. The winners will be announced on October 28 at the American School Health Association annual conference in Denver. The Foundation's panel of judges -- which includes student survivors, SCA awareness advocates and Jason Sadler of www.iwearyourshirt.com fame -- will review videos for overall message, creativity, originality, degree of student participation, and likelihood to raise awareness. While technical accuracy is not a primary focus in the judging, one of the objectives of the contest and its prizes is to encourage the development -- through awareness, training and confidence-building -- of potentially life-saving skills.

"We're challenging students around the country to use their unique talents to create memorable stories that raise awareness about sudden cardiac arrest, and can contribute to helping save more lives in schools and communities," said Mary Newman, president of the Sudden Cardiac Arrest Foundation.

For contest details, visit http://www.sca-aware.org/schools/win-an-aed-contest.

About Sudden Cardiac Arrest

Sudden cardiac arrest (SCA) is the sudden, unexpected loss of heart function, breathing and consciousness. It kills approximately 250,000 people each year in the U.S. alone, more than from colorectal cancer, breast cancer, prostate cancer, auto accidents, AIDS, firearms, and house fires combined.

About the Sudden Cardiac Arrest Foundation

The Sudden Cardiac Arrest (SCA) Foundation is a national non-profit 501(c)3 organization. Its mission is to serve as an information clearinghouse and social marketing force focused on raising awareness about sudden cardiac arrest, and stimulating attitudinal and behavioral changes that will help save more lives. For more information, visit http://www.sca-aware.org/.

Want to help raise awareness?

Join us at the Foundation's 2009 Genesis Awards on October 15 in Pittsburgh to honor those who saved the life of student Kaitlin Forbes. For more information or to offer a silent auction donation, email info@sca-aware.org or call 724-934-0034.

Connect with us!

Become our fan on Facebook: http://www.facebook.com/ - Search "Sudden Cardiac Arrest Foundation"

Follow us on Twitter: http://www.twitter.com/youcansavealife

Join our Group on LinkedIn: http://www.linkedin.com/ - Search "Sudden Cardiac Arrest Foundation"

Source: Sudden Cardiac Arrest Foundation

CONTACT: Carissa B. Caramanis O'Brien of Red Box Communications,
+1-978-875-2020, carissa.obrien@sca-aware.org, http://twitter.com/carissao,
for Sudden Cardiac Arrest Foundation

Web Site: http://www.youtube.com/user/SCAFoundation
http://www.sca-aware.org/schools/win-an-aed-contest.

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