Academy of Television Arts & Sciences Unveils Digital Collector's Edition for Fans of The 61st Primetime Emmy(R) Awards

Academy of Television Arts & Sciences Unveils Digital Collector's Edition for Fans of The 61st Primetime Emmy(R) Awards

- First-ever Commemorative Publication -- Titled "Celebrating. . .Emmy" -- Launches Awards Ceremony Beyond the Red Carpet and Television and into Digital Realm -

LOS ANGELES, Sept. 16 /PRNewswire/ -- Building on the excitement for the upcoming 61st Primetime Emmy Awards, the Academy of Television Arts & Sciences today announced the global launch of Celebrating. . .Emmy. This digital-only issue is a customized, interactive publication (www.zinio.com/celebratingemmy) that provides fans worldwide with immediate access to this year's event that can be enjoyed on multiple devices. Some of the dynamic highlights inside the issue include:

-- Emmy Host With the Most: overview of Neil Patrick Harris' 20-year
career in entertainment
-- Outstanding Lead Actors and Actresses: images of 35 of the most
talented Primetime Emmy nominees
-- Let There Be Color: high-definition, behind-the-scenes preview of the
stunning Governors Ball, from decor to cocktails to desserts
-- Celebrating Emmy Moments: photography of Charles Bush

-- We Want to Hear from You: interactive survey

With almost 100 photos, Celebrating. . .Emmy bridges the gap between the red carpet, television and the digital age. The free publication -- which is powered by Zinio, the official digital-publishing partner for the Television Academy -- even offers readers the ability to share their reactions with its creators in real time.

"Celebrating...Emmy is an exciting interactive publication that places the Television Academy on the cutting edge of the digital publishing world. Complementing our recent Emmys.com relaunch with exclusive digital content, we are not just taking fans into the digital age, but enabling them to interact with it," said Frank Kohler, Chief Administrative Officer, the Academy of Television Arts & Sciences. "Zinio is helping us demonstrate environmental responsibility, while connecting and engaging with fans around the globe."

"From walking down the red carpet to sitting in the venue and hobnobbing with stars at the Governors Ball, being at the Emmys is an unforgettable experience. Now, we have made it possible to recreate that same exuberance even without attending the show," added Rich Maggiotto, President and CEO, Zinio. "Celebrating. . .Emmy enables fans to get closer to their favorite TV shows, actors and actresses in ways never before offered."

Celebrating. . .Emmy offers readers the unique opportunity to read and retrieve favorite excerpts, articles and images immediately, search, save and share their favorite content in real time, as well as bookmark, highlight and engage with other fans via Facebook, MySpace, email, widgets and other social-sharing vehicles. Also, the Official Digital Primetime Emmy Awards Program will be available on Zinio.com starting September 20th -- the date of the Primetime Emmy Awards. Nominees' friends, families and fans from around the world will be able to enjoy the program, traditionally only distributed at the ceremony that evening.

About Zinio:

Zinio is revolutionizing reading. As the global leader in digital publishing products and services, Zinio enables consumers worldwide to shop for, search inside, read, share and save content. With thousands of magazines and books from more than 350 publishers, zinio.com is the largest online newsstand in the world. Localized in multiple languages and currencies, Zinio extends its reach through leading global consumer brands including BarnesandNoble.com, Sony VAIO and Starwood Hotels and Resorts Worldwide. Zinio's innovative multi-device reading experience enables engagement online and offline on various mobile platforms. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei.

About the Academy of Television Arts & Sciences

The Academy of Television Arts & Sciences was founded in 1946 just one month after network television was born. It is a non-profit organization devoted to the advancement of telecommunications arts and sciences and to fostering creative leadership in the telecommunications industry. In addition to recognizing outstanding programming through its Primetime Emmy Awards, the Academy of Television Arts & Sciences publishes Emmy magazine and, through its Foundation, is responsible for the Archive of American Television, College Television Awards, acclaimed student internships and other educational outreach programs. For more information on the Television Academy and its many industry-related programs and services, including year-round Academy events, please visit emmys.com.

Source: Zinio

CONTACT: Lisa Hagendorf of Zinio, +1-646-383-4050, Lhagendorf@zinio.com

Web Site: http://www.zinio.com/

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