Rentrak Adds Blu-Ray Disc Component to Screen Media DVD Revenue Sharing Program

Rentrak Adds Blu-Ray Disc Component to Screen Media DVD Revenue Sharing Program

--Screen Media Joins A Series Of Recent Blu-Ray Deals Finalized With Rentrak Suppliers Including, Anchor Bay Entertainment, E1 Entertainment, First Look Studios, Magnolia Home Entertainment And Summit Entertainment--

PORTLAND, Ore., July 23 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, today announced the addition of a Blu-ray Disc "BD" component to the company's existing Screen Media DVD revenue sharing program. Screen Media Ventures is one of the largest independent suppliers of high quality motion pictures to U.S. and international broadcast markets, cable networks, home video outlets and new media venues.

According to Rentrak's Home Video Essentials, BD rental revenue increased 62% to $203 million during the first half of 2009, and is projected to experience a growing share of the overall rental market in the years ahead. As this transition to high definition continues, revenue sharing programs will play a key role in growing consumer adoption of the format. Rentrak's Pay-Per-Transaction (PPT) program enables rental retailers to pay a small up-front fee to stock the widest array of popular home entertainment titles to help meet growing demand for Blu-ray content.

"With more independent retailers looking to grow their footprint in Blu-ray rental, Rentrak is excited to announce yet another content supplier establishing a revenue sharing option," said Tim Erwin, SVP Sales & Customer Relations, Home Entertainment Division at Rentrak. "Increasing the number of outlets with a Blu-ray selection will give consumers the confidence they need to accelerate the adoption and growth of the format."

"We are excited to expand our relationship with Rentrak to include the rapidly growing Blu-ray format," said Robert Baruc, president, Screen Media. "Rentrak's unique business model and strong relationships with hundreds of independent retailers will help us expand our Blu-ray market share."

The first Screen Media title available under the new BD program through Rentrak is "Lymelife," starring Alec Baldwin, Emma Roberts, Jill Hennessy, and Timothy Hutton. "Lymelife" will be available to rent September 22, 2009.

About Rentrak's PPT Division

Developed in 1988, Rentrak's proven Pay-Per-Transaction (PPT) model supplies both content providers and retailers with the industry-leading technology, information systems and other sales and support services necessary to make revenue sharing viable and productive for everyone involved. Rentrak greatly simplifies the landscape for each content provider by consolidating the thousands of individual retailers participating in our PPT system into one business partner. Through Rentrak's PPT system, video retailers are given monthly access to a wide selection of box office hits, independent releases and foreign films from the industry's leading suppliers.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Rogers & Cowan for Rentrak Corporation, Sallie Olmsted,
+1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bartz,
+1-310-854-8151, abartz@rogersandcowan.com

Web Site: http://www.rentrak.com/

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