Lights...Camera...Lobster!

Lights...Camera...Lobster!

From the Fishing Reel to the Movie Reel -- McCormick & Schmick's Makes Dinner and a Movie Fun and Affordable This Summer

PORTLAND, Ore., July 23 /PRNewswire/ -- Popcorn shouldn't be dinner. That's why McCormick & Schmick's Seafood Restaurants is celebrating the 2009 summer movie season with "Reel to Reel" - a complete entertainment opportunity at a great price. Premiering July 24, at participating McCormick & Schmick's Seafood Restaurants nationwide, Reel to Reel offers guests who purchase any dinner entree the chance to add a premium movie ticket for only $5.00. Reel to Reel will run through the end of September, or while supplies last.

In addition, one lucky fan will have the opportunity to experience movie magic firsthand with the McCormick & Schmick's Reel to Reel Sweepstakes, which will roll out the red carpet at the 2010 Sundance Film Festival. The Sweepstake's prize includes airfare and hotel for two to Park City, Utah, and VIP passes to party with the stars at Sundance. Movie fans can register to win in any participating McCormick & Schmick's Seafood Restaurant or online at www.McCormickandSchmicks.com/ReeltoReel.

McCormick & Schmick's is also debuting new summer menu features, including Lobster Ravioli; Maine Lobster prepared steamed whole, Caribbean style or southern fried; and Filet Mignon and Salmon Oscar. In a supporting role, McCormick & Schmick's features a summer dessert special: tantalizing, fresh Blueberry Shortcake. To further sweeten the deal, McCormick & Schmick's will make a donation to the American Heart Association for every Blueberry Shortcake sold.

"Budget-conscious diners shouldn't have to choose between dinner OR a movie, when we make it affordable to enjoy both," said Bill Freeman, CEO of McCormick & Schmick's Seafood Restaurants. "A $5.00 movie ticket is a fantastic value and enables our guests to enjoy a real dinner as part of a fun night out."

For more information about McCormick & Schmick's Reel to Reel program, including a list of participating restaurants and movie theaters, visit www.McCormickandSchmicks.com/ReeltoReel.

About McCormick & Schmick's Seafood Restaurants

McCormick & Schmick's Seafood Restaurants focus on serving a broad selection of fresh seafood with a menu printed twice daily and featuring the signature "Fresh List" of more than 30 different varieties of fresh seafood, in addition to aged steaks, poultry, entree salads and pasta. Each restaurant's chef contributes to the menu's unique and imaginative appeal by creating dishes tailored to regional tastes and their own talents. McCormick & Schmick's offers an inviting atmosphere and a high quality, diverse menu for everyone from casual diners, families and tourists to business travelers and special occasion diners. Learn more at www.McCormickandSchmicks.com.

Source: McCormick & Schmick's Seafood Restaurants

CONTACT: Kim Bedwell, +1-916-492-5335, kim.bedwell@fleishman.com, for
McCormick & Schmick's Seafood Restaurants

Web Site: http://www.mccormickandschmicks.com/

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