GUINNESS Announces More Acts for Global Celebration

GUINNESS Announces More Acts for Global Celebration

DUBLIN, July 15/PRNewswire-FirstCall/ -- GUINNESS(R) announces today additional line-up of Artists joining the
Arthur's Day 250th anniversary celebrations on 24th September 2009. Joining
previously announced artists including The Black Eyed Peas, Estelle and
Kasabian are music industry legend Sir Tom Jones and some of the hottest acts
today including Razorlight, Imelda May, Calvin Harris, The Kooks, Jamie
Cullum, Sugababes and David Gray. Over 60 Artists will pledge to perform in
Dublin and around the world including New York, Lagos, Yaounde and Asia to
mark this remarkable milestone.

To view the Multimedia News Release, please click:

http://www.prnewswire.com/mnr/guinness/39102/

The celebrations begin in Dublin at 17:59 local time with a global toast
to Arthur Guinness to mark the 250 years since he signed the 9,000 year lease
on the St. James's Gate brewery and kick off the beginning of the Arthur's
Day global events. In Dublin thousands of people will be coming together to
experience the live music events in over 30 venues across Dublin from
intimate gigs in pubs to music venues and even a concert at the St. James's
Gate brewery itself. One of the most historic buildings in the brewery, Hop
Store 13, will become a live music studio for Arthur's Day where more than
2,000 guests from around the world will enjoy performances from global
artists in honour of this remarkable milestone and the legacy that is Arthur
Guinness.

At 17:59 in and around the world, consumers will be joined by Artists and
celebrities including Sir Bob Geldof, Guy Ritchie, Carson Daly, Jerry Hall
and Sophie Dahl as they take part in this once in a lifetime moment and raise
a GUINNESS to Arthur and toast the Arthur Guinness Fund. Arthur Guinness and
his family were responsible for some of the most well known acts of
philanthropy in Ireland and to honour and continue this legacy we are
establishing the Arthur Guinness Fund. The aim of the Fund is to enable and
empower individuals with skills and opportunities to deliver a measured
benefit to their communities. The Guinness & Co. will donate EUR6 million to
the Arthur Guinness Fund which will be active from September 2009.

New artists joining the Arthur's Day lineup today are: Sir Tom Jones,
Calvin Harris, Razorlight, Richard Hawley, Black Swan Effect, Republic of
Loose, Imelda May, David Gray, The Hot Rats, Jamie Cullum, Sugababes, The
Kooks, The Blizzards, Golden Silvers, Jay Jay Pistolet, Mick Flannery, Dirty
Epics, The Chakras, Cherbourg, Eoghan Colgan, Hoarsebox, Nat Jenkins, Noise
Control and The Chapters.

Notes to Editors:

For detailed information about GUINNESS 250 and Arthur's Day visit
http://www.guinnessmedia.com. This information is just two of thousands of
photos, facts and video that helps to tell the unique and colourful story of
GUINNESS. http://www.guinnessmedia.com is restricted for media access only.

The Arthur Guinness Fund is an internal fund created by Guinness & Co.
which will be used by Guinness & Co. to create opportunities for communities
in several countries around the World including providing skills for life and
supporting social entrepreneurs. The Fund is not a separate charity but its
monies are held separately by Guinness & Co. and will be independently
audited.

The GUINNESS word and associated logos are trademarks.

Contact
Beth Davies Ryan
beth.davies.ryan@diageo.com
guinnessglobal@taylorpr.com

Source: Diageo plc

Contact: Beth Davies Ryan, beth.davies.ryan@diageo.com, guinnessglobal@taylorpr.com

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