Photos: MIKE AND IKE(R) Hits The Road with Jordin Sparks

Photos: MIKE AND IKE(R) Hits The Road with Jordin Sparks

BETHLEHEM, Pa., July 15 /PRNewswire/ -- MIKE AND IKE Brand Candies is excited to announce its exclusive partnership with American Idol winner and 19/Jive Records artist, Jordin Sparks, as she readies the July 21st release of her upcoming album, Battlefield. MIKE AND IKE will share the sweet sounds of summer with Sparks when she tours the country with the Jonas Brothers.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/justborn/38838/

(Photo: http://www.newscom.com/cgi-bin/prnh/20090715/NY46583 )

MIKE AND IKE along with its charitable partner Alex's Lemonade Stand Foundation for Childhood Cancer(TM) will join Sparks with their own branded, 53' tour vehicle in most of her concert cities. The tour vehicle is equipped with a green screen photo booth and a sampling tent. Fans will enjoy product samples and have fun taking one-of-a-kind photos of their concert experience. Exclusive Jordin Sparks content and promotions will be available on mikeandike.com.

Fans will also learn more about Sparks' support for Alex's Lemonade Stand Foundation (ALSF), a charity that MIKE AND IKE has been sponsoring with donations from its LEMONADE BLENDS variety since March 2008.

Donald Houston, Senior Brand Manager for MIKE AND IKE commented, "We are looking forward to our exclusive partnership with Jordin Sparks, who is part of one of the hottest music events of the summer. In addition to being an extremely talented artist, Jordin is a longtime MIKE AND IKE fan. We are honored that Jordin has chosen to partner with MIKE AND IKE and drive awareness of the Alex's Lemonade Stand Foundation this summer while on tour."

Jordin Sparks:

In 2007, Sparks at age 17, came onto the music scene as the youngest American Idol winner. Today, she is a successful, respected pop singer/songwriter signed to 19 Recordings/Jive Records. Not only has she been nominated for a Grammy Award, but she is the winner of numerous others including American Music, People's Choice, Teen Choice and BET awards.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS , HOT TAMALES , MIKE AND IKE , MIKE AND IKE ZOURS and TEENEE BEANEE Brand Candies. PEANUT CHEWS Brand Candies are produced in Philadelphia, PA. Just Born employs over 475 associates and markets its candy in over 45 countries. All Just Born candies are made in the U.S.A.

Alex's Lemonade Stand Foundation: emerged from the front yard lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). At the age of 4, Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of volunteers across the country carrying on her legacy of hope. To date, Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $25 million towards fulfilling Alex's dream of finding a cure, funding over 100 research projects nationally. For more information visit www.AlexsLemonade.org.

For more information, fans can visit www.mikeandike.com and www.jordinsparks.com. Images are available upon request.

Manufacturing footage of MIKE AND IKE and a Jordin Sparks message are available at: http://imiragevideo.serveftp.com:8080/WebInterface/login.html

username: justborn

password: justborn1

Photo: http://www.newscom.com/cgi-bin/prnh/20090715/NY46583
PRN Photo Desk, photodesk@prnewswire.comVideo: http://www.prnewswire.com/mnr/justborn/38838
Source: Just Born, Inc.

CONTACT: Milena DeLuca, +1-609-921-1695, mdeluca@justborn.com, or Ellie
Deardorff, +1-609-279-0977, edeardorff@justborn.com, both of Just Born, Inc.

Web Site: www.justborn.com

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