HBO Home Entertainment(R) 'Comedy Fetish' Campaign Kicks Off With Funny or Die's 'Let's Go Viral' Contest; Grand Prize Winner to Produce Comedy Fetish-Themed Viral Video With Funny or Die's Creative Team www.funnyordie.com/promos/letsgoviral

HBO Home Entertainment(R) 'Comedy Fetish' Campaign Kicks Off With Funny or Die's 'Let's Go Viral' Contest; Grand Prize Winner to Produce Comedy Fetish-Themed Viral Video With Funny or Die's Creative Team www.funnyordie.com/promos/letsgoviral

LOS ANGELES, July 15 /PRNewswire/ -- Funny or Die promises a laugh-out-loud summer with its "Let's Go Viral" Contest. In conjunction with the HBO Home Entertainment "Comedy Fetish" campaign, "Let's Go Viral" calls for entrants to submit their funniest Comedy Fetish-themed amateur videos. The online contest runs through the end of November, with the grand prize winner getting a chance of a lifetime - to produce an original short video with Funny or Die's creative team, which includes Will Ferrell, Judd Apatow, Adam McKay, and Chris Henchy. More information and official rules can be found at www.funnyordie.com/promos/letsgoviral.

Funny or Die and HBO Home Entertainment have been promoting the contest through a series of internet videos featuring Funny or Die's Seth Morris as "Mark Internet" (www.funnyordie.com/videos/c7e4514a4e/save-mark-internet-viral-video-contest). Throughout the summer, Funny or Die will also produce and feature celebrity videos geared towards the promotion which will feature celebrities from the HBO critically acclaimed comedy series Entourage , including Rex Lee. In addition, Funny or Die's social media presence, which includes over half a million Twitter followers, will play an important role in the promotion.

"Making a viral video is an exact science with a very specific set of rules. Basically do something funny or weird that people want to see," says Funny or Die's Adam McKay.

"Comedy Fetish" is a multi-layered campaign from HBO Home Entertainment that showcases HBO comedy programming at its best - uncut and unsparing - allowing consumers to sample HBO comedy titles before purchasing on DVD or downloading. Designed to get consumers to explore and accept their specific brand of "comedy fetish," the campaign incorporates a number of interactive and promotional tactics, including a centerpiece microsite www.comedyfetish.com, that will help HBO fans and HBO "virgins" alike to engage, participate and share their hardcore comedy indulgences.

"Funny or Die is the perfect partner for our comedy campaign. It is the ultimate destination for great comedy and the perfect platform for engaging consumers with HBO comedy titles," said Meredith Ketchum, vice president, Marketing, HBO.

Funny or Die (www.funnyordie.com) is an award-winning website that has become one of the top destinations for comedy on the web. Over the past six months, the site has averaged over 25 million video views per month. With hundreds of exclusive celebrity videos and a steady stream of huge viral hits, Funny or Die has become the "place to be seen" for comedic celebrities, and the obvious destination for a daily comedy fix. Funny or Die's founders are Will Ferrell, Adam McKay and Chris Henchy. Judd Apatow is one of the site's principal partners.

HBO and related service marks are the property of Home Box Office, Inc. All Rights Reserved.

Press Contacts:
Funny or Die HBO
Carolyn Prousky Adam Rabinowe
(323) 656-8047 (212) 512-1109
Carolyn@prouskypr.comadam.rabinowe@hbo.com

Source: Funny or Die

CONTACT: Carolyn Prousky of Funny or Die, +1-323-656-8047,
Carolyn@prouskypr.com; or Adam Rabinowe of HBO, +1-212-512-1109,
adam.rabinowe@hbo.com

Web Site: http://www.funnyordie.com/
http://www.comedyfetish.com/

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