Delivery Agent and HBO(R) Partner in the Relaunch of the HBO Shop(R) at www.hbo.com

Delivery Agent and HBO(R) Partner in the Relaunch of the HBO Shop(R) at www.hbo.com

Best-of-Breed Consumer Experience, Broad Product Assortment and New Marketing Plan Kick Off Relaunch of Shop

SAN FRANCISCO, July 21 /PRNewswire/ -- HBO, known for award-winning programming from The Sopranos to True Blood , and Delivery Agent, Inc., the leader in shopping-enabled entertainment, today announced the relaunch of the HBO Shop at www. hbo.com. HBO enlisted Delivery Agent to provide scalable interactive commerce solutions that allow for growth in the business and improve the overall consumer experience.

"Delivery Agent has helped the entertainment industry monetize show content in new and refreshing ways that increase consumer visits, interaction and purchase," said James Costos, vice president, Licensing & Retail at HBO. "We are excited to leverage their expertise for the relaunch and ongoing operation of the HBO Shop."

"We are huge fans of HBO shows and appreciate their dedication to detail which they've demonstrated through their programming and retail outreach efforts," said Mike Fitzsimmons, Delivery Agent CEO. "We are thrilled to be chosen by HBO to deliver a world-class interactive commerce experience."

The new HBO Shop provides a seamless experience bridging consumers from content to shopping, yielding a wider product assortment and a broader array of product categories. Consumers can expect to find products tied to HBO classics like Sex and the City as well as new series such as Hung(SM). For HBO's most recent hit True Blood, the HBO Shop will feature a new product - either seen on or inspired by the show - on a weekly basis throughout its second season run this summer.

To promote the new HBO Shop, Delivery Agent will take on marketing responsibilities that include audience segmentation, email marketing, SEM, SEO, and viral marketing.

About HBO

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services - HBO and Cinemax - to over 40 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand and Cinemax On Demand, as well as HBO on Broadband, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video on demand products HBO On Demand and HBO Mobile, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.

About Delivery Agent, Inc.

Delivery Agent, Inc. (www.deliveryagent.com), named #1 Privately Held Media Company by Inc. Magazine, and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands.

HBO and related service marks are the property of Home Box Office, Inc. All Rights Reserved.

Source: Delivery Agent, Inc.

CONTACT: Kim Marder of Delivery Agent, Inc., +1-415-728-9602; or Adam
Rabinowe of HBO, +1-212-512-1109

Web Site: http://www.deliveryagent.com/
http://www.hbo.com/

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Profile: intent