Rosemount Estate Wines Announces Exclusive Wine Partnership With 'Hell's Kitchen' and Chef Gordon Ramsay

Rosemount Estate Wines Announces Exclusive Wine Partnership With 'Hell's Kitchen' and Chef Gordon Ramsay

NAPA, Calif., July 21 /PRNewswire/ -- Rosemount Estate wines is pleased to announce a one-year exclusive wine partnership with Hell's Kitchen, the enormously popular reality series in which aspiring young chefs are put to the ultimate culinary challenge, and Gordon Ramsay, world-renowned celebrity chef and star of the long-running FOX series.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090721/SF48363)

As part of the agreement, the wines of Rosemount Estate will be prominently featured on Hell's Kitchen Seasons Six and Seven with both product integration and appearances by Rosemount Estate brand ambassadors. The much-anticipated Season Six of Hell's Kitchen premieres with a special two-hour episode tonight Tuesday, July 21 (8:00-10:00 PM ET/PT) on FOX and continues in its regularly scheduled time period Tuesdays (8:00-9:00 PM ET/PT) beginning July 28.

Hell's Kitchen is produced by ITV Studios, Inc., and the deal was brokered by Monica Austin, Director, Brand Extensions & Integrated Marketing, ITV Global Entertainment Ltd.

"I'm teaming up with Rosemount Estate wines, and it's going to be massive," said Chef Gordon Ramsay. "I'm so excited to be part of this fantastic program and to light up the entire wine category."

To coincide with the airing of the show, Rosemount is running a comprehensive national campaign featuring in-store merchandise, wine and food pairing suggestions from Chef Ramsay, cooking demonstrations with past show winners and online/mobile components. Wine and food lovers will see the Rosemount Estate/Hell's Kitchen point-of-sale materials in top grocery, drug and independent food stores as well as some key restaurants beginning this month.

"This is a significant extension of the Hell's Kitchen brand that puts Gordon and the series in excellent company," commented ITV Studios President and CEO Paul Buccieri. "Our hope is that this agreement will result in an enduring relationship between Gordon, our company and Rosemount Estate."

"There's a wonderful synergy between Rosemount Estate and Chef Gordon Ramsay," said Rosemount Senior Winemaker Matt Koch. "Our wines represent the utmost in quality and food-friendliness and we all know that Chef Ramsay has impeccably high standards when it comes to quality and service."

In just over thirty years, Rosemount Estate has established itself as one of Australia's leading wineries, producing a selection of fine wines that reflect the riches of the Australian terrain and climate. This is the brand that brought Australian Shiraz to the American palate and has become synonymous with classic Aussie wine.

For more information about Rosemount Estate's partnership with Hell's Kitchen, please visit www.rosemountestateus.com.

About Rosemount Estate

Rosemount's unwavering commitment to quality has led to the creation of an outstanding range of award-winning wines renowned for their rich and balanced, food-friendly style. Distinctive and complex, Rosemount wines have been lauded around the world by wine lovers, critics and judges alike. Rosemount's mission is to match soil and climate conditions to create fruit-forward wines that express defining characteristics of Australia's premier wine growing regions. With a superb range of wines and a celebrated history of international success, it's little wonder that Rosemount Estate is the "Prestige Wine of Australia."

About ITV Studios, Inc.

ITV Studios, Inc., the U.S. based production entity of ITV plc in the U.K. is one of the largest international producers for the U.S. market and a major force in acquiring, developing and producing reality and scripted programming for U.S. networks.

ITV Studios is a world leader in television production and distribution, with international production centers in the U.K., Germany and Australia as well as America and programs distributed to over 155 territories worldwide. Our U.S. hit TV show, Nanny 911, has been sold to more than 60 countries.

About Hell's Kitchen

Hell's Kitchen is produced by ITV Studios (formerly Granada America) in association with A. Smith & Co. Arthur Smith and Kent Weed serve as executive producers.

Contact: Jennifer Scott/Rosemount Estate

707-299-3267

Photo: http://www.newscom.com/cgi-bin/prnh/20090721/SF48363
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Source: Rosemount Estate

CONTACT: Jennifer Scott of Rosemount Estate, +1-707-299-3267

Web Site: http://www.rosemountestateus.com/

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