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International Entertainment News

Wednesday, June 24, 2009

WorldNow Takes Helm of SWX Sports Site

WorldNow Takes Helm of SWX Sports Site

NEW YORK, June 24 /PRNewswire/ -- WorldNow, the leading online technology, content and revenue-solutions company for local media, has taken over the backend responsibility for SWXRightNow.com, an up-to-the-minute sports news site, for its KHQ Inc. client. WorldNow is providing both its proprietary CMS and Video platforms for SWX, the premiere online source for sports news and information in the state of Washington.

SWX has established its supremacy in this arena by combining unique interactive features, including local blog content with real-time local and national sports news and scores. From high school soccer to Major League Baseball's Seattle Mariners and everything in between, SWX covers the gamut of the Washington sports world. This new arrangement is an extension of the multiyear partnership between WorldNow and KHQ.

"We've developed a relationship marked by trust and camaraderie with the WorldNow team over time that has created a great, successful product," said Patricia McRae, President and GM, KNDO KNDU KHQ. "SWXRightNow allows us to create a new brand in our market that will generate new audience and revenue for KHQ."

"KHQ is an innovative station and we are thrilled to have the opportunity to help them expand their online presence," said Gary Gannaway, CEO of WorldNow.

"We applaud KHQ for their innovation and see the SWX Sports Site as an excellent example of how local media properties are expanding beyond their traditional brands and building new revenue generating businesses," said Liza Watts, Vice President of Client Services, WorldNow.

About WorldNow

WorldNow, a New York-based leader in online technology, content and revenue solutions, is the only company to provide a comprehensive technology platform and strategic advertising services that enable media companies to expand to the digital realm with innovative Web publishing tools, advanced video delivery technology and industry-driving advertising leadership. WorldNow's proven technology and advertising leadership equips its media partners with the tools to make the transition to the digital marketplace, expand their footprint in the online ecosystem and realize real-world profitability from their investment. Current WorldNow customers include CBS Radio, Cox, Dispatch, Evening Post, Fisher, Gray, Local TV LLC, Media General, News Press & Gazette, Raycom Media, Tribune and Young. For more information please visit www.WorldNow.com.


Source: WorldNow

CONTACT: Hank Kim of WorldNow Media Relations, +1-917-647-0500,
hank@hankkimconsulting.com

Web Site: http://www.worldnow.com/


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