AnnaLynne McCord, Sophia Bush, Brody Jenner, Joel Madden, Solange Knowles and Cody Linley HEAD BACK-TO-CAMPUS

AnnaLynne McCord, Sophia Bush, Brody Jenner, Joel Madden, Solange Knowles and Cody Linley HEAD BACK-TO-CAMPUS

Op's NEW 'OPen CAMPUS' CAMPAIGN

LOS ANGELES, June 24 /PRNewswire/ -- Op is kicking off the new school year in style with their 2009 back-to-school multi-media marketing campaign starring 90210 starlet, AnnaLynne McCord, One Tree Hill lead actress, Sophia Bush, singer, Solange Knowles, Good Charlotte front man, Joel Madden, MTV's The Hills, Brody Jenner and Disney star, Cody Linley. The campaign is playfully dubbed, "OPen Campus" and features the celebrity cast getting ready for the school year; cheering on the bleachers, running down the steps of the school, on the football field and hanging out on a custom Op bus.

The campaign was shot at University High in Los Angeles, CA by photographer Larry Bartholomew. The custom Op bus featured in the campaign was designed by West Coast Customs. The retro-fitted, solar-powered vintage bus is in true Op style, it includes a performance stage on the roof, recycled cork floors, skateboards and surfboards, a gaming system and Op product displays among other items.

The campaign will debut this fall in fashion, lifestyle and entertainment magazines, and online at www.op.com.

The Op cast is wearing fall and holiday Op collections in the campaign, which are exclusive to Wal-Mart in the Unites States, Canada and Mexico. In addition, the celebrities will host an Op party in California in July and make personal appearances on behalf of the brand.

B-ROLL: Behind-the-Scenes Footage, Campus and Bus Shots, National Ad Images and soundbites with Sophia Bush, AnnaLynne McCord, Joel Madden, Brody Jenner and the group.

FOR HARDCOPY OR MORE INFO, PLEASE CONTACT:

LANCE ENGER / DOGMATIC / 310.450.3884 / lance.enger@dogmatic.com

Source: Op

CONTACT: Lance Enger of Dogmatic, +1-310-450-3884,
lance.enger@dogmatic.com, for Op

Web Site: http://www.op.com/

NOTE TO EDITORS: Broadcast Media: Hardcopy Tapes Available Online Media: Downloadable Video, Soundbites and Photos Available at: http://www.dogmatic.com/MNR/opfall09/(Site will be live 6/24 at 9:00AM, ET)

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