Diddy and CIROC Vodka 'Calling All Troops' for Independence Day White Party

Diddy and CIROC Vodka 'Calling All Troops' for Independence Day White Party

"Official Vodka of Summer(TM)" and Diddy Celebrate Military Service with an Invitation to the Summer's Most Exclusive Party

NEW YORK, June 24 /PRNewswire-FirstCall/ -- CIROC Ultra Premium Vodka, the "Official Vodka of Summer," and Sean "Diddy" Combs today have invited Tanya Vinson of the United States Air Force to serve as Diddy's personal guest as he celebrates our nation's independence during his world-famous White Party on July 4, 2009 in Los Angeles, California, which this year is co-hosted by 'Malaria No More,' a non-profit, non-governmental organization determined to end the malaria crisis in Africa.

As a sponsor of the event, CIROC Vodka launched a program in April to honor several American service men and women with entry to this exclusive event. The grand prize winner, Tanya Vinson, has received the ultimate CIROC White Party experience for two, including round trip airfare, hotel accommodations, and transportation, in recognition of her outstanding commitment to the armed forces.

"As we celebrate Independence Day at this year's White Party, it's only fitting that we show our gratitude for the heroic men and women who protect our freedom every day," said Combs, who entered into a strategic marketing alliance with the ultra-premium spirit more than one year ago. "I am proud to honor our military by personally hosting Tanya at my Fourth of July White Party."

A staple on the celebrity party circuit, Diddy's White Party is revered as one of the most sophisticated and stylish events of the year. Although traditionally held at the end of summer, this year's fete - themed 'We Are Family' - will occur on Independence Day in honor of our nation's independence and the historic presidential election.

Ms. Vinson, a recruiter in the United States Air Force, holds what has become one of the toughest jobs in the military. As one of the faces for this branch of service, she is tasked with replenishing the ranks of our military during one of the most challenging times in our nation's history.

The maker's of CIROC Vodka would like to remind all consumers to celebrate life responsibly this Fourth of July. Use a designated a driver. Those without a designated driver can text "DRIVESAFE" to 44264 from their wireless devices to receive taxi information in their area.

Contacts

Diageo Taylor PR
Tammy Thompson Alexandra Sklansky
Tammy.Thompson@diageo.comasklansky@taylorpr.com
203-229-4876 212-714-5702

Source: Diageo

CONTACT: Tammy Thompson, Diageo, +1-203-229-4876,
Tammy.Thompson@diageo.com, or Alexandra Sklansky, Taylor PR, +1-212-714-5702,
asklansky@taylorpr.com

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