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Tuesday, June 23, 2009

Nickelodeon's Mr. Troop Mom Starring George Lopez Ranks as Basic Cable's Number-One Original TV Program on Friday Night With 4 Million Total Viewers; Tops Cable With Kids, Tweens

Nickelodeon's Mr. Troop Mom Starring George Lopez Ranks as Basic Cable's Number-One Original TV Program on Friday Night With 4 Million Total Viewers; Tops Cable With Kids, Tweens

Sets Record as Nick's Highest-Rated, Most-Watched Original TV Movie

NEW YORK, June 23 /PRNewswire/ -- Nickelodeon's premiere of the original TV movie Mr. Troop Mom (Friday, June 19, 8 p.m. ET/PT), was basic cable's number-one original TV program for the night, drawing 4 million total viewers (P2+). With kids and tweens, the two-hour telecast was number-one on both broadcast and cable on Friday, and placed as cable's number-one original TV program with adults 18-49.

Premiere highlights include:

-- Mr. Troop Mom was the number-one original TV program on Friday with
total viewers (P2+), drawing 4 million total viewers (+85% in delivery
over last year). It was the number-two overall telecast behind only
USA's NCIS.
-- Mr. Troop Mom was the highest-rated telecast with kids 2-11, kids 6-11
and tweens 9-14 on Friday night, averaging a 5.3/1.9 million kids 2-11
(+66%); a 7.5/1.6 million kids 6-11 (+108%) and a 5.8/1.2 million
tweens 9-14 (+107%).
-- The TV movie was Friday night's number-one original TV program with
Adults 18-49 on basic cable and the third highest-rated telecast
overall, behind only USA's NCIS and Nick's George Lopez. It averaged a
0.9/1.1 million A18-49 (+80%).

-- The two-hour premiere set a new record as the Nick's highest-rated and
most-watched original TV movie (not based on an existing series) with
total viewers and Adults 18-49.


Mr. Troop Mom -- created in partnership with Warner Premiere and George Lopez Presents -- stars George Lopez as ace attorney Eddie, who is M.I.A. for most events in his 13-year-old daughter Naomi's (Daniela Bobadilla) life. When Eddie volunteers for the Spring Action Classic -- where Naomi goes up against mean-girl Skylar (Jianna Ballard) -- treacherous rope courses, cutthroat canoe soccer and slippery slimeball wars are just the start of his introduction to the great outdoors and into his daughter's heart.

George Lopez can be seen weekdays at 10 p.m. on Nick at Nite on his self titled show George Lopez, which is the number-one rated series on Nick at Nite.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years. For more information or artwork, visit http://www.nickpress.com/. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE: VIA.B).


Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,
+1-212-846-7491, both for Nickelodeon

Web Site: http://www.nick.com/


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