Nickelodeon's iCarly Is Basic Cable's Number-One Entertainment Series in May, Scores 5.4 Million Total Viewers

Nickelodeon's iCarly Is Basic Cable's Number-One Entertainment Series in May, Scores 5.4 Million Total Viewers

iCarly, SpongeBob SquarePants and The Penguins of Madagascar Top Kids' Programs for Month

NEW YORK, June 2 /PRNewswire/ -- Nickelodeon's iCarly is basic cable's overall number-one entertainment series with total viewers and all kid audiences for May, according to Nielsen Media Research (4/27/09-5/31/09). Starring Miranda Cosgrove, iCarly averaged almost 5.4 million total viewers for the month, surpassing programs such as USA's WWE Entertainment, and topping every kid and tween demo (kids 2-11, kids 6-11 and tweens 9-14). Marking the second time in six months that the series has topped all cable, iCarly's May performance was propelled by hit episodes like "iDate a Bad Boy" (7.2 million total viewers; May 9, 8 p.m. ET/PT), which out-delivered the NBA Playoffs (May 6) and ranked as basic cable's number-one telecast this month with kids 2-11, kids 6-11 and tweens.

For the month overall, Nickelodeon scored three of May's top 10 regularly scheduled programs on basic cable with total viewers, including: iCarly (#1); The Penguins of Madagascar (#4); and SpongeBob SquarePants (#6). Nick also ends the month ahead of all competition with kids, tweens and total viewers by significant leads, averaging 2.1 million total viewers and a 3.3/1.1 million kids 2-11. Year to date, Nickelodeon also maintains double and triple-digit leads over its competitors and is the number-one total day network with all key demographics (kids 2-11, kids 6-11, tweens 9-14, persons 2+).

Additionally, Nick at Nite finished May as the number-one basic cable network among Women 18-49 and the number-two network among Adults 18-49, only behind TNT. Nicktoons Networks and NOGGIN each had its most-watched May ever with key demos (kids/boys, 6-11, tweens/boys 9-14 for Nicktoons Network and kids 2-5 and persons 2+ for NOGGIN) and total viewers. Nicktoons Network averaged a 0.3/41,000 K6-11 and 140,000 total viewers (P2+), up +21% over last year. NOGGIN averaged a 2.7/270,000 K2-5 (+29% in rating), and 477,000 total viewers (P2+), up +27% over last year.

Nickelodeon was tops with kids, tweens and total viewers (P2+) for both the month and year to date:

May 2009 (source: NMR, 4/27/09-5/31/09):

-- Nickelodeon averaged 2.1 million total viewers, a +39% lead over The
Disney Channel (1.5 million P2+) and a +132% lead over Cartoon Network
(902,000 P2+).

-- Nickelodeon's average of 3.3/1.1 million K2-11 marks a +32% lead over
Disney (2.5/860,000 K2-11) and +154% over Cartoon (1.3/467,000 K2-11).
Nick's 2.8/593,000 million K6-11 is a +12% lead over Disney
(2.5/526,000 K6-11) and +100% over Cartoon (1.4/296,000 K6-11); and
its 2.1/453,000 T9-14 is a +5% lead over Disney (2.0/425,000 T9-14)
and +110% over Cartoon (1.0/212,000 T9-14).

2009 Year to Date (source: NMR, 12/29/08-5/31/09):

-- Nickelodeon is averaging 2.2 million total viewers (P2+), a +37% lead
over Disney (1.6 million P2+) and a +113% lead over Cartoon (1.0
million P2+).

-- Nickelodeon averages a 3.5/1.2 million kids 2-11, +30% ahead of Disney
(2.7/913,000 K2-11) and +119% over Cartoon (1.6/549,000 K2-11), a
3.0/638,000 K6-11, an +11% lead over Disney (2.7/559,000 K6-11) and
+76% over Cartoon (1.7/353,000 K6-11); and a 2.2/471,000 T9-14, a +5%
lead over Disney (2.1/436,000 T9-14) and +83% over Cartoon
(1.2/248,000 T9-14).

Below are May grids for kid, tween and total viewer demographics:

Persons 2+
Rank Net Basic Cable Programs Rating Del (000)
1 NICK ICARLY (SA 8P) 2.1 5372
2 USA WWE ENT (MON 10P) 2.0 5094
3 USA IN PLAIN SIGHT PREMIERE (SU 10P) 1.8 4472
4 NICK PENGUINS (SA 10A) 1.5 3887
5 USA NCIS (M-F 8P) 1.5 3855

Top 5 Kid Programs May (4/27/09-5/31/09) - Total Day (6A-6A)

Nickelodeon is a network only available and measured by Nielsen on a
total day basis.

Kids 2-11
Rank Net Program Rating Del (000)
1 NICK ICARLY (SA 8P) 8.2 2890
2 NICK SPONGEBOB (SA 930A) 6.2 2169
3 NICK PENGUINS (SA 10A) 6.2 2163
4 NICK BARNYARD (SU 1030A) 5.2 1818
5 DSNY JONAS (SA 8P) 5.1 1766

Kids 6-11
Rank Net Program Rating Del (000)
1 NICK ICARLY (SA 8P) 10.9 2324
2 NICK SPONGEBOB (SA 930A) 6.6 1405
3 DSNY JONAS (SA 8P) 6.7 1395
4 DSNY SONNY (SU 830P) 6.6 1367
5 NICK PENGUINS (SA 10A) 6.4 1354

Kids 6-14
Rank Net Program Rating Del (000)
1 NICK ICARLY (SA 8P) 10.0 3192
2 DSNY JONAS (SA 8P) 6.2 1931
3 DSNY SONNY (SU 830P) 6.0 1870
4 NICK SPONGEBOB (SA 930A) 5.5 1749
5 NICK PENGUINS (SA 10A) 5.4 1724

Tweens 9-14
Rank Net Program Rating Del (000)
1 NICK ICARLY (SA 8P) 10.6 2276
2 DSNY JONAS (SA 8P) 6.2 1328
3 DSNY SONNY (SU 830P) 6.0 1285
4 NICK NED'S DECLASSIFIED (MTH 8P) 4.7 1019
5 DSNY WIZARDS (SA 830P) 4.7 1001

Kids 2-5
Rank Net Commercial Preschool TV Programs Rating Del (000)
1 NICK WUBBZY (MF 10A) 6.3 870
2 NICK DORA (MF 12P) 5.8 806
3 NICK BACKYARDIGANS (MF 1230P) 5.8 797
4 NICK MAX & RUBY (MWF 130P) 5.7 793
5 NICK DIEGO (MF 930A) 5.4 750

Persons 2+
Rank Net Kid-Targeted Programs Rating Del (000)
1 NICK ICARLY (SA 8P) 2.1 5372
2 NICK PENGUINS (SA 10A) 1.5 3887
3 NICK SPONGEBOB (SA 930A) 1.5 3823
4 DSNY JONAS (SA 8P) 1.4 3455
5 NICK BARNYARD (SU 1030A) 1.3 3274

Source: Nielsen Media Research, Live + 7 day through 5/17/09, Live + Same Day from 5/18/09-5/31/09

Ranked by delivery (000) and based on regularly scheduled plays and a minimum of three telecasts.

Nickelodeon's programming day ends at 9 p.m. ET/PT (M-Th, Su) and 10 p.m. ET/PT (Fri-Sa).

iCarly "iDate a Bad Boy" total viewer numbers based on NMR, Live + Seven Day, (5/4/09 - 5/10/09).

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Thamar Romero,
+1-212-846-5263, both for Nickelodeon

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