A8 Music as the Exclusive Digital Music Platform and Co-organizer for the Pop Music Contest of the China Golden Bell Award

A8 Music as the Exclusive Digital Music Platform and Co-organizer for the Pop Music Contest of the China Golden Bell Award

HONG KONG, June 11 /PRNewswire-Asia/ -- A8 Digital Music Holdings Limited ("A8 Music" or the "Group") (stock code: 00800.HK), a leading integrated digital music company in China, will work with Shenzhen Media Group as the co-organizer of the upcoming Pop Music Contest of the China Golden Bell Award ("The Golden Bell Contest") and as the exclusive digital music platform, a perfect merging of traditional and digital music.

The Golden Bell Contest is the most authoritative country-wide pop music award in China, having been dubbed one of "The Top Three Chinese cultural and art awards," along with "The Plum Blossom Award" in the field of Chinese opera and "The Lotus Award" in the dance field. A8 Music, riding on its experiences on the successful annual Original Music Contest and as the producer of popular concerts over the years, will be co-organizing the event. A8 Music will be responsible for publicity via traditional and online channels, organization of online contestant selection, wireless promotion of related music content and planning and execution of related activities, among other duties. By leveraging its popular UGC platform http://www.a8.com/ , it will become the exclusive digital music platform for The Golden Bell Contest. Furthermore, the Group has been working with Shenzhen Media Group to establish a "Music Seeding Foundation," in order to provide comprehensive support to gifted musicians by utilizing the Group's repertoire of original music.

This year's contest, to be held in September in Shenzhen, will be hosted by the Chinese Musicians Association and organized by Shenzhen Media Group. As of June 8, more than 80,000 entries have been received. The aims of the contest are to find outstanding young singing talents and drive development of the pop music industry. This year, for the first time, it has been extended to include the Greater China region and the web platform, offering an additional channel for singers to participate online from Hong Kong, Macau and Taiwan. The new platform is expected to help foster growth of the pop music in the Greater China region.

Mr. Liu Xiaosong, Chairman of A8 Music, said, "It is an honor and great opportunity for A8 Music to co-organize the event. Being a leading digital music enterprise in China and based in Shenzhen, we have the most sizable repertoire of original music, and are working with more than a thousand online alliances and with a multi-channel promotion capabilities. A8 Music is confident of presenting an outstanding event together with Shenzhen Media Group, and ultimately persuading The Golden Bell Award to make the city its home.

"More importantly, A8 Music and Shenzhen Media Group have co-founded a 'Music Seeding Foundation' which will support talented musicians by offering them advanced training in music. They will have access to guidance from famous veterans in the music industry, study opportunities in top music training institutes, funding for setting up their own music workshops and free usage of professional recording facilities. Image consultancy and publicity support including organization of fan clubs, production of albums and arrangement of cooperation with major record companies and multi-channel promotions will also be offered by the Foundation. By being a true 'talent scout,' the foundation aspires to drive the prosperity of the music industry in China."

About A8 Digital Music Holdings Limited

A8 Music is a leading integrated digital music company that sells music content through mobile phones, sourced from its highly successful interactive UGC platform http://www.a8.com/ , as well as from international and domestic record labels, and promoted through traditional and new media such as internet and wireless network. Led by a team of experienced top executives with foresight and vision, the Group is able to capitalise on its integrated marketing and sales multi-channel network to acquire insights into consumer preferences in different regions and thus customize its marketing strategies.

For more information, please contact:

Strategic Financial Relations (China) Limited
Ms. Esther Lau
Tel: +852-2864-4845
Email: esther.lau@sprg.com.hk

Mr. Marcus Keung
Tel: +852-2114-4967
Email: marcus.keung@sprg.com.hk

Ms. Janice Au
Tel: +852-2864-4874
Email: janice.au@sprg.com.hk

Ms. Christine Wong
Tel: +852-2114-4949
Email: christine.wong@sprg.com.hk

Source: A8 Digital Music Holdings Limited

CONTACT: Ms. Esther Lau, +852-2864-4845, esther.lau@sprg.com.hk ; Mr.
Marcus Keung,+852-2114-4967, marcus.keung@sprg.com.hk ; Ms. Janice Au,
+852-2864-4874, janice.au@sprg.com.hk ; Ms. Christine Wong, +852-2114-4949,
christine.wong@sprg.com.hk, all of Strategic Financial Relations (China)
Limited for A8 Digital Music Holdings Limited

Web site: http://www.a8.com/

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