World Famous Italian Tenor Jets in for Cow Concert

World Famous Italian Tenor Jets in for Cow Concert

LONDON, May 15/PRNewswire/ --

- Vintage Italian Ice Cream Recipe Calls for Operatic Ingredient

- With Photo

A vintage recipe for ice cream has provided the inspiration, this
morning, for an acclaimed Italian tenor to stage a unique operatic
performance - for cows.

Marcello Bedoni, one of Europe's leading tenors, flew to the UK specially
for the cow concert following an invitation from Italian ice cream maker
Antonio Federici who are re-launching a 100 year old brand.

The gelato, which goes on sale this month, has been faithfully recreated
from a century old family recipe. Its creator Antonio Federici, who lived
near Portofino on the Italian Riviera, believed that listening to the opera
he loved was beneficial to his cows and co-workers.

He was convinced that it stimulated the production of creamer milk and
created a happy working environment. He stipulated that opera must be an
essential ingredient to the recipe. The recipe, which has been handed down
through the generations, has now been passed onto his grandson Frank
Frederick.

Frederick says; "My grandfather always sang to the cows before milking
and in our quest to recreate the gelato my brother and I enjoyed as children,
we are sticking faithfully to his recipe. The cows will enjoy the recital and
this will be reflected in the quality of the milk they produce for us. The
passion of the music will be reflected in the product. We also plan to stage
opera performances within the Antonio Federici factory this summer for our
work force so that everyone enjoys the benefits of this wonderful music."

The ice cream manufacturer has laid on a series of opera recitals which
kicked off today at Cockshotts Farm near Clitheroe, Lancashire where the
Fresian herd were serenaded with tunes including Amore ti vieta by Giordano
and E lucevan le stelle by Puccini.

Hayley Campbell-Gibbons, Dairy Adviser to the National Farmers Union
commented; "Soothing sounds or music can reduce stress and induce relaxation
and a healthy, contented cow is likely to produce more milk and anything that
enhances that can only be a good thing."

Bedoni said; "I have put together a special repertoire for my audience
including soothing arias and Napolitan songs. I am steering clear of rousing
numbers like Wagner and Carmina Burana!"

Marcello Bedoni will be joined by female trio The Gelato Girls - Nara
Taylor, Alexandra Carter and Alexandra Jones - who will be performing their
own take on "That's Amore" - "That's Gelato"! The trio will also be making
appearances at the factory in Wigan where Antonio Federici is produced, to
give the workers a little of the dolce vita too.

Press Contact http://www.taylorherring.com

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or
viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Source: Antonio Federici

Kat Taylor +44(0)208-206-5151

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