Tequila CAZADORES Announces Authentic Spirit Award to Honor UFC Fighters

Tequila CAZADORES Announces Authentic Spirit Award to Honor UFC Fighters

MIAMI, May 23 /PRNewswire/ -- Tequila CAZADORES(R), the number-one premium tequila in the world and Official Spirits Sponsor of the Ultimate Fighting Championship(R) ("UFC(R)"), is proud to unveil the Tequila CAZADORES Authentic Spirit Award program. The program gives recognition to UFC fighters who exemplify the core values behind the Tequila CAZADORES brand by demonstrating social responsibility, dedication to their art form, and good sportsmanship. The first UFC fighter to receive this award and recognition is Forrest Griffin.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090523/NY21982)

Currently ranked as the #3 light heavyweight fighter in the world by MMA Weekly, Forrest Griffin showcases his dedication through both his performance inside the Octagon(TM) (eight-sided mat and cage) and through his charitable efforts outside the Octagon. Griffin is an ardent supporter of Wounded Warrior Project, a nonprofit organization whose mission is to honor and empower wounded warriors. He actively enlists his time and energy to raise awareness for the needs of severely injured service men and women and to support them on the road to healing both physically and mentally. As winner of the Authentic Spirit Awards, Tequila CAZADORES will present Griffin with an Authentic Spirit Award plaque and $1,000 donation made in his name to Wounded Warrior Project.

"Just as UFC competitors, or 'Ultimate Fighters(R),' are among the best-trained and conditioned athletes in the world, Tequila CAZADORES is the world's best-selling premium tequila because of its uncompromising quality, authenticity and heritage," said Ariel Meyer, vice president and brand managing director, Tequila CAZADORES. "This award recognizes the connection between this exciting sponsorship with UFC, CAZADORES brand values, and the fighters who showcase these values."

The Authentic Spirit Award is an honor that will be presented to the UFC fighter who best exemplifies one of the following parameters: social responsibility, commitment to the MMA art form, or good sportsmanship. Each month the winning fighter will be presented with a plaque and a $1,000 check from Tequila CAZADORES to the fighter's charity of choice. These monthly awards will culminate with a larger award that will be presented to the fighter that best exemplifies all the parameters over the course of the year. A $10,000 check from Tequila CAZADORES will be presented to this winner with the full proceeds benefiting the fighter's charity of choice.

Tequila CAZADORES is the Official Spirit Sponsor of the Ultimate Fighting Championship(R) ("UFC(R)") through March 2010. UFC is the world's leading professional mixed martial arts organization ("MMA") that offers a premier series of MMA sporting events. The sponsorship will introduce the authentic experience and taste of Tequila CAZADORES to UFC adult fans (21+) around the world. Handcrafted in the highlands of Jalisco, Mexico, the premier agave growing region, Tequila CAZADORES is an authentic 100% agave tequila deeply rooted in heritage. This makes it the best way to salute the authentic spirit of the UFC contenders.

About Tequila CAZADORES(R)

Tequila CAZADORES is the maker of the number-one premium tequila in the world, the best-selling premium Reposado Tequila in California, and renowned as one of the most popular premium tequilas in Mexico. Tequila CAZADORES is made with 100 percent blue agave grown, harvested and distilled in the Highlands of Jalisco, Mexico, recognized as the premier agave growing region in the world, resulting in a smoother, more flavorful taste. For additional information about Tequila CAZADORES please visit www.cazadores.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI(R) rum, the world's number-one selling rum; GREY GOOSE(R) vodka, a world-leader in super-premium vodka; DEWAR'S(R) Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE(R) gin, the fastest-growing premium gin in the spirits industry; CAZADORES(R) blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI(R) vermouth, the world-leader in vermouth; and other leading and emerging brands.

About The Ultimate Fighting Championship(R)

The Ultimate Fighting Championship(R) is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa(TM), LLC, and headquartered in Las Vegas, Nev., UFC(R) produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Bell ExpressVU, SaskTel Max(TM), Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

For additional information:
Cortney Silverman, Senior Account Executive
CORBIN & ASSOCIATES, LTD.
Cortney@corbinpr.com
(212) 246-3586

Joe Gerbino, Manager, Corporate Communications & Public Relations
BACARDI U.S.A., INC.
jgerbino@bacardi.com
(305) 573-8600, x1421

DRINK RESPONSIBLY. DISFRUTE CON MODERACION

(R)2009 CAZADORES IS A REGISTERED TRADEMARK AND THE DEER DEVICE IS A TRADEMARK. IMPORTED BY TEQUILA CAZADORES U.S.A., SEAL BEACH, CA. TEQUILAS - EACH 40% ALC. BY VOL.

Ultimate Fighting Championship(R), Ultimate Fighting(R), UFC(R), The Ultimate Fighter(R), Submission(R), As Real As It Gets(R), Zuffa(TM), The Octagon(TM) and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

Photo: http://www.newscom.com/cgi-bin/prnh/20090523/NY21982
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN1
PRN Photo Desk, photodesk@prnewswire.com
Source: Tequila CAZADORES

CONTACT: Cortney Silverman, Senior Account Executive of Corbin &
Associates, Ltd., +1-212-246-3586, or Cortney@corbinpr.com, for Tequila
CAZADORES; Joe Gerbino, Manager, Corporate Communications & Public Relations
of Bacardi U.S.A., Inc., +1-305-573-8600, x1421, or jgerbino@bacardi.com

Web Site: http://www.cazadores.com/
http://www.ufc.com/
http://www.uk.ufc.com/
http://www.ufcespanol.com/

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